As part of our Growth series, recorded live in Berlin at GetYourGuide's 2025 Unlocked Summit, we now turn to Naples, Italy. Tourpreneur host Mitch Bach talks with Jasmine Palmieri, Commercial & Product Director for World Tours Italy.

World Tours has scaled by keeping everything in-house—from their fleet of vehicles to employed tour guides—allowing them to maintain strict quality control as they grow. Jasmine explains their strategy of offering small group tours in multiple languages daily, staying ahead of competitors through constant innovation, and creating unique experiences like a Roman-era dining experience paired with archaeological tours. She emphasizes the importance of personal connection, having guides proactively reach out to clients and serve as local advisors throughout their stay, turning tourists into enthusiastic advocates who spread the word to friends and family.

Episode sponsored by GetYourGuide. Join Tourpreneur in November for TourWeek 2025 in Charleston, South Carolina!