Hey Small Business School! In today's episode, I'm thrilled to dive into a great conversation with Susan Dennison. Susan is a small business owner from Ottawa, her husband and her have been Tim Hortons owners for the last 21 years. As a diversification strategy, Susan recently purchased two retail travel agencies called Expedia Cruises. Susan has two grown sons and sits on the Board of Directors of a local Ottawa charity, called the Snowsuit fund. Susan is such an amazing entrepreneur and has so much wisdom to share on the strategic considerations for expanding businesses and choosing locations. Let’s get into it!

Topics Covered:

• Susan's early experiences in sales and merchandising, emphasizing risk-taking and maximizing opportunities.
• The shift from sales to leadership at Tim Horton's, highlighting the importance of training and supporting diverse teams.
• Drawing parallels between operational excellence and customer satisfaction.
  Strategies for evaluating business acquisitions, focusing on cash flow, payback timelines, and market potential.
• Empowering and trusting teams to maintain business operations effectively.
• Factors influencing franchise decisions and location quality.
  The importance of understanding business economics and cost structures.

Susan helps us maximize business potential through strategic planning and team development insights from your own journey. There are so many actionable takeaways here so don’t forget to implement them in your own business!

Reach out to Susan!

Susan’s Links:
Instagram: https://www.instagram.com/sdennison1970/
LinkedIn: https://www.linkedin.com/in/susan-dennison-93476325/
Expedia Website: https://www.expediacruises.ca/en-CA/500069

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!