Episode 13. On today's episode, Rob Brown of the Accountants Influencers Podcast interviews Dext CEO Adrian Blair, about the rebranding from Receipt-Bank, their bold vision for growth and their plan to put accountants at the heart of business.

Prior to working at Dext, formerly Receipt Bank, Adrian was the Global Chief Operating Officer of Just Eat and the only executive team member to serve throughout the company’s transformation from start-up to FTSE 100. Before this, he led business development for Spotify in Europe and spent six years in commercial roles at Google in California and London. He is also the Co-Founder and Chairman of Circl, a next-generation leadership development programme for students from deprived backgrounds. He holds a Bachelor’s degree in Philosophy, Politics and Economics from the University of Oxford, and an MBA from Harvard Business School.

Key shownotes from the whole interview include:

➤ Why the rebrand from Receipt Bank to Dext with a more rounded proposition for the accounting market

➤ An overview of the ecosystem at Dext with over 1m users in 700,000 businesses and almost 11,000 accounting firms as subscribers

➤The three reasons why Dext exists - their value proposition for businesses and the accountants who serve them

➤ The importance of making accountants the heroes of the business story, and calling out some software vendors who don't

➤ Explaining the trust that exists between bookkeepers/accountants and their clients to make tough commercial decisions

➤ Why there is no automation or AI that can give businesses the information and decision making power they need like human accountants and bookkeepers

➤ Why accountants and bookkeepers should 100% own the client relationship, and why some vendors want to bypass that

➤ Asking what accountants can do to serve their small business clients better

➤ Thoughts on how software vendors differentiate themselves from competitors, with examples like Dext Prepare and Dext Precision

➤ Who has the ear of accounting professionals and who has their best interests at heart

➤ The two vital components that make accounting firms successful when compared to competitors

➤ How well the accounting profession has responded to the challenge of the Covid pandemic in serving their clients

➤ What some accounting firms have got wrong during Covid and how they have let their clients down

➤ The big silver lining of the pandemic for accounting professionals who use the data in the right way and make themselves more relevant

➤ The reply to accountants who say "I'm too busy to manage all of this data and stay on top of all of these changes"

➤ The number one thing accountants and bookkeepers should be doing with the extra time freed up by better technology

➤ The main thing the accounting profession truly needs to serve their business clients better

➤ Advice to accountants, bookkeepers and accounting firm leaders everywhere to look after their clients better

Adrian on LinkedIn: https://www.linkedin.com/in/adrianblair

Dext website: https://dext.com/uk

NOTE TO LISTENERS:

This is a condensed highlights version of the full interview (usually 20-30 mins long), which you can catch as a bonus episode at the weekend.

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