The Guggenheim Bilbao Museum is more than an architectural icon and a turning point in the history of cities.

In this episode, we explore how a daring political decision, a collapsing industrial economy, and a radical design by Frank Gehry came together to create what is now known as “The Bilbao Effect.”

Learn how Bilbao, once a declining port city in northern Spain, took a chance on contemporary architecture and rebranded itself for the world.

From the museum’s titanium curves to its economic ripple effects, this is the story of how one building reshaped urban regeneration, cultural identity, and the global role of architecture.