My guest this week is Guy Berryman.

You probably know him from many other things, his magazine The Road Rat, or most likely the band Coldplay.

But this episode is all about his recently launched clothing brand, Applied Art Forms. A fashion label drawing from vintage utilitarian, military, and workwear clothing – with carefully selected fabrics and elevated construction detail, A/A/F celebrates authentic manufacturing techniques from Europe and Japan.

Guy and I discuss his early training in design, how being in a band wasn't part of the original plan, building a community around Applied Art Forms, how his garment archive helped inspire the brand, and what comes next.

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Sponsored by Standard & Strange – Get the facts on denim here

and Grand Seiko - Celebrate the nature of time with Grand Seiko

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