Guy Kawasaki is a bestselling author, accomplished executive, and outspoken entrepreneur. In this episode, Guy shares his powerful approach to business which will help entrepreneurs who are searching for ways to elevate their game.

How do you say no to a job offer from Steve Jobs? Guy Kawasaki is one of the most respected minds in Silicon Valley, an evangelist for Canva, a prolific author (of 15 books), speaker and a newly minted podcaster. This episode is a masterclass for entrepreneurs and ambition. Guy Kawasaki was one of Apple's first brand evangelists, and over his career, he worked there twice and turned Steve Jobs down a third time. That career move and turning down the role of CEO of Yahoo probably cost him about $3 billion. Guy Kawasaki has no regrets; he is one of the most positive people I have ever met, and his focus is to make the world a better place. Guy Kawasaki shares some incredible stories of what it was like to work for Steve Jobs, including a heated exchange between the two that stopped a meeting – and Kawasaki's career – in its tracks. A firm believer that business should have a higher purpose beyond profit, Kawasaki shares his top lessons in business, including the difference between enchantment and persuasion. Kawasaki's advice to start-ups is to create something that matters. And for those entrepreneurs seeking to become the next unicorn, he offers this two-step process. Step one: Dent the universe. Step two: Become a unicorn-not vice-versa. And for a bonus feature, Shadi McIsaac, the passionate and brilliant co-founder of OWNR, joins the show. OWNR is an all-in-one platform from RBC Ventures to start, manage, and grow your business. Sixty-five thousand companies have already used their services. If you contemplate starting a business or are overwhelmed by admin and bureaucracy, you should check them out. To reach Tony Chapman. Web: https://chatterthatmatters.ca Twitter – @TonyChapman – https://twitter.com/tonychapman Linkedin – https://www.linkedin.com/in/tonychapmanreactions/ Instagram – https://www.instagram.com/chatterthatmatters/ Youtube – https://www.youtube.com/channel/UCcGvzmw9MFkUcGylrFA2xC Ownr - https://www.ownr.co Shadi McIsaac Linked In - https://www.linkedin.com/in/shadikargosha/ Twitter - https://twitter.com/SKargosha