Join the H-Hour community at https://patreon.com/hkpodcasts ***** For this Icebreaker with Jacob Lockwood, I welcome him for a punchy patron Q&A ahead of the full episode, where we get into the attitudes, scars, and humour that sit behind the man and the brand. We talk about his feelings about missing Afghanistan, the old-school Para culture of calling people “crap hats,” his biggest military highlight delivering 556 individually named Christmas presents to orphanages in Kenya, and the chaos of gate-crashing the Queen’s Platinum Jubilee parade in full blues. Jacob also opens up on mental health in the Army — the good of mess culture and mates looking after mates, but also how welfare systems can be gamed — and finishes by explaining why content, story, and authenticity are what separate veteran brands that succeed from those that don’t. https://lockwoodsmocks.com/ https://www.instagram.com/lockwood_smocks/

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