Ian Murphy joins us in the Habitz Podcast studio talking through how to be more engaging when delivering cyber awareness training. Cyber awareness training is hardly lighting the world on fire, but it’s important for all businesses to ensure their employees are aware of cybersecurity dangers and cyber threats that come along with it. Educating your team can be difficult, but Ian has found using humour to be the best tool for engaging training and spreading awareness in the cybersecurity industry.

Erica Farmer joins us in the Habitz Podcast studio to talk through how to increase engagement in virtual learning. Everyone is on the online training and virtual learning train now, so it’s important you get it right. But how do you get people’s attention online? Erica has 20 years of experience in

corporate learning and development with businesses such as British Gas, Virgin, LV and Specsavers so she knows the industry well. She’s been delivering interactive, online learning sessions since 2014 so knows how to engage people and get them involved with their L&D.

Deborah Fleming joins us in the Habitz Podcast studio to talk about how to run a successful team building event. Taking the team for a staff day at laser quest as a team bonding experience is never going to bring in great results. Sure, it will motivate your team for the time they’re there, but all it really is, is your staff and team using it as a fun day out to get out of the office and let their hair down. But there are more efficient ways to get the most out of your team and bring the investment back into the business without wasting company time and money.

Paul Gosnell joins us in the Habitz Podcast studio to talk about wellbeing in the workplace. Companies need to be on it when it comes to their employee’s wellbeing, but still they sit on it and take the reactive approach. Which is fine, it’s better than nothing – but putting the steps in to avoid burnout, stress and unhealthy habits forming is way easier than fixing it after.

Having a more engaged team is easy, you just have to try. And the more engaged your employees are? The bigger your company turnover. So whether it’s a company-wide policy to not sit at your desk over lunch, maybe it’s a step-counting challenge, exercise incentives – Paul has some tips to make your workplace healthier.

Chris Aldridge joins us in the Habitz Podcast studio talking through how to patent ideas when launching a new product. Not many people know much surrounding intellectual property laws (IP). But it’s important to ensure you’ve got the right legal protection when you startup with a new idea, product or brand to avoid it being copied and you being kicked out the market. Chris has helped patent grants go through for 1000s of businesses (including Google and BMW) so he knows his stuff when it comes to legal protection and patenting your idea.

Andy Fleet joins us in the Habitz Podcast studio to talk about how to write a better job advert. Whether you’re a recruitment agency or business owner who is hiring, being able to write a good job advert is invaluable. Finding candidates who might not usually apply, candidates who have the skills required for the job specification or who think it sounds interesting enough to send to a friend.

Rather than copy and pasting a job description and posting it on a job board, have a bit of creativity and write better job adverts. Andy gives a few easy ways how. Recruitment isn’t easy, but you can attract some better candidates with a good job advert.

Katrina Fouracre joins us in the Habitz Podcast studio to talk through how to improve your website. Most businesses have a website for one reason or another. Data capturing, eCommerce, lead generation… whatever it is, they have a website. But how many people keep their site updated? How many people understand website hosting? Or how to use WordPress? Very few. People often overlook the customer journey on their website and focus on themselves and how important they want to feel. So if you’re looking to improve your user experience on your website, Katrina has a few easy things to start doing.

Hope Mckellar joins us in the Habitz Podcast studio to talk to you about PR (public relations) and how to promote your business through the media. As a former journalist, Hope runs a PR firm to help businesses get published in various media outlets from the BBC, ITV and Mail Online to smaller local publications. PR is a hard ladder to climb, but being consistent with your press releases, sending stories to journalists that benefit them and provide value are all good places to start. Getting media coverage is hard when it’s so saturated, but with a few of these tips from Hope you’ll be on your way to nailing it soon. Whether it’s newspaper, online, social media or television – getting your businesses name out there is always good.

Sean Toomer joins us in the Habitz Podcast studio to talk through how to improve your business cash flow. Having cash sat in the bank and having a good cash flow are very different. Knowing you can break even or make enough profit to pay your monthly direct debits and invoices will help you sleep at night, but getting the cash in the account in the first place is hard. Sean gives you some tips to improve cash flow and create business strategies that will keep your accounts looking better.

Cheryl White joins us in the Habitz Podcast studio to talk through how to franchise a business. Cheryl has helped franchise over 50 businesses as a franchise coach and has grown her own business to 13 across the UK. Franchising doesn’t need to be difficult, but people fall into the trap of trying it themselves without guidance from someone who has done it before.

Knowing what to charge as a franchise fee, who to onboard and even how to onboard them aren’t things you’re taught at school – which is why Cheryl runs Mercury Franchise School to go through all those questions you have and make your business franchise ready.