Hack Your Own PR

Want to secure a radio gig for your brand, your celebrity talent, or a well-known name?

Fitzy and Wippa are household names throughout Sydney, and the rest of Australia for their daily lols in the morning. In this episode, I had the delightful opportunity to talk shop with Lucy Polkinghorne, the show's senior producer, and all-round funny lady.

Lucy is smart as all get out, hilarious …and kindly informed me just prior to going on air that she was getting comfy for the interview aka undoing the top button of her jeans.

As a bit of a newbie to being on the other side of the interview…this lady normally does the interviewing, Lucy shares generously about her career spanning TV and radio.

Lucy's experience span news, sport, current affairs, entertainment, and weather having worked for Nova Entertainment, Sky News, Channel Seven, Fox Sports News, AFL Sydney Swans, BBL Sydney Sixers, NRL Canterbury Bulldogs and NRL.com.

In this episode Lucy shares:

• What a day in life looks like as a senior producer for one of Australia's most well-loved radio shows
• What's involved in being a weather gal and how she undertook a crash course in meteorology
• What she's looking for in a great pitch and breaks down the segments of the Fitzy and Wippa show

Download Lucy's best tips and advice for pitching at www.odetteandco.com.au/episode6

You can find Lucy at www.instagram.com/lucy_polkinghorne/ and [email protected]

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Find out more about the Fitzy and Wippa showhttps://www.novafm.com.au/shows/fitzy-wippa/

Ever dreamed of working in celebrity PR or starting your own PR agency?

In this episode, I had the pleasure of interviewing Angela Ceberano the insanely talented founder of Flourish PR, a creative communications agency, who works with some of the biggest brands and celebrities in Australia. She is an all-round delightful human as you will very soon hear.

In this episode, Ange shares a little about her extensive career as the national publicist for Sony Music and talks through how she took the leap into running her own PR agency – and winning celebrity clients like Olivia Newton-John, Guy Sebastian and…The Backstreet Boys – hello!?

Ange shares some valuable advice for young publicists and the delight she experiences in the collaborative success that can be found when you work with a journalist to find the perfect news angle

In this episode we cover

• managing your mental health in PR
• setting boundaries with clients
• the importance of clear communication with teams, clients and the media
• and her winning relationship-building strategy of coffee catch-ups (even if you hand-deliver the coffee!)

We've got a little freebie that outlines Ange's key steps to PR success as shared in this episode. If you would like to download a copy – please jump over to my website. www.odetteandco.com.au/episode5

You can find Angela at www.instagram.com/flourish_pr/ and www.instagram.com/angelaceberano/ and that infamous YouTube at www.youtube.com/channel/UCAmJdnHwfT_WNIKI7TI0UUg

Follow my podcast news on

www.instagram.com/hackyourownPR/

www.instagram.com/odetteandco/

For more about your host, Odette Barry or the 9 week PR program visit:

www.odetteandco.com.au/

Want to learn exactly how to pitch a news story to The Project? I'm not going to lie. EVERY single client I've ever worked with has had The Project as their number one target for their media campaigns. So you can bet I was pretty damn pumped with I recorded this podcast.

In this episode, I sat down (in lockdown) with Georgia Done a field producer for Australia's award-winning current affairs program, The Project.

We cover:

• Defining a field producer (the longer form news investigators)
• What to include in a media pitch
• How Georgia pitches to the show producers
• The BTS of pulling together a long-form story for The Project from talent checks, costing and budgets, to traveling around Australia find the stories Australians are hungry to hear.

Prior to joining The Project, Georgia worked as a producer and reporter for 7 News which took her all over Queensland from Brisbane, Bundaberg, Rockhampton and Hervey Bay.

Georgia and I enjoyed a meandering isolation chat that covered everything from life before corona, the essential element she needs to create a great story, what goes on behind the scenes when pitching her own stories to her bosses and the simple formula to a great pitch for The Project.

Download my free Pitching to The Project checklist at https://www.odetteandco.com.au/theprojectchecklist

You can find Georgia at https://twitter.com/GeorgiaDone7 and [email protected]

Share and tag this episode on Instagram!

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Melissa Wilson is the executive editor of The Women's Network at News Corp, which has her overseeing health and wellbeing, parenting, and 'today's women': across Body+Soul, Kidspot and whimn.com.au. And of course she is the cohost of her podcast baby The Juggling Act.

Melissa is the Editor of Kidspot which is Australia's number one website for parenting. For more than 10 years Kidspot has been helping Australian parents to figure out which was it up. The site hosts information and advice to help mums and dads through every stage – and it just so happens to host millions of visitors every month. Mel talks us through her career in journalism, her stints across TV, radio and online. How she used to wake at 4.30am for a stint in breakie TV and news reading for Smooth FM. And while every pitch will be different, she outlines.what makes for a perfect pitch to Kidspot and how she does things a little differently. Unlike many outlets who offer little more than radio silence to pitches that aren't the right fit, Mel shares how she expects her team to respond to PRs and pitches with not only the yes but also the no and why not - no small task for her team. If you want to grab my headline winning Kidspot pitching template. Go to https://www.odetteandco.com.au/kidspotpitch Find Melissa Wilson on Instagram https://www.instagram.com/melwilson_kidspot/ Listen to her podcast https://podcasts.apple.com/au/podcast/the-juggling-act/id1198896352 Find me and tag me in your listening over on Instagram https://www.instagram.com/odetteandco/

Meet Harrison Polites – the accidental PR pro.

Harrison shares

• Tips for PRs starting out in their career and for those thinking about going out on their own
• Establishing clear expectations with clients
• The importance of honest and transparent communication with clients and journalists
• Giving back to the community
• Why curiosity is a PRs most valuable tool
• And how to read the news

Harrison Polites' career as a PR pro wasn't exactly planned.

Journalism was his gig for a good number of years before he leapt to the 'dark side' and he'll tell it to you straight – his hugely successful business, The Media Accelerator, is best described as 'the accidental agency'.

And yet, it's a move that's proved to be both fruitful and rewarding for Polites, who to this day gets a "real rush" from pitching a story successfully and being able to deliver that story. Coming up with the concept, executing it, getting a journalist interested in it – Polites says there's "something that's akin to being able to publish a real successful story as a journalist in that PR process".

And while he's the first to admit he's made his fair share of mistakes along the way – because that's human after all – Polites is too happy to share what he's learnt during his time on the dark side.

Tag and share this episode on Instagram

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Find Harrison

https://www.linkedin.com/in/harrison-polites-109b6631?originalSubdomain=au

I interview Katrina Blowers, award-winning newsreader and senior reporter for the Seven Network in Brisbane about her journey through the media landscape, the hurtful comments early on in her career from a boss that drove her towards radio, what a day in the life looks like at channel 7 and tips for pitching a TV news story.

Katrina's been a network correspondent for major stories including the Commonwealth games, state and federal elections, the G20, the Gerard Baden-Clay murder trial as well as natural disasters in Australia and overseas.

Katrina has also written a best-selling book, is a former restaurant critic and is well known in Sydney for co-hosting the number one Nova FM breakfast show with comedians Merrick and Rosso for six years.

A challenging on-air experience led to Katrina re-learning everything she thought she knew about confidence. She now teaches CEOs and entrepreneurs how to claim their confidence on stage and in front of the camera and has developed an online course 'Claiming Your Confidence'.

Katrina shares

• What a day in the life of a Channel 7 news anchor looks like
• The do's and don'ts of media pitching
• What Channel 7 are looking for in a great story
• Tips for a great interview
• Her thoughts on the future of the news cycle

You can find me, your host, Odette Barry, publicist and PR mentor and founder of Odette & Co.

https://www.odetteandco.com.au/

https://www.instagram.com/odetteandco/

https://www.linkedin.com/in/odette-barry-3730b223/

Katrina Blowers is on Twitter and Instagram and her program, Claiming Your Confidence, can be found on her website.

https://www.katrinablowers.com/

https://twitter.com/katrinablowers?lang=en

https://www.instagram.com/katrinablowers/?hl=en