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You are your brand ~ How to market yourself W/ The Profile Guy

Chris Foster began his career as a barber in North London. He trained at Enfield College but had big dreams!

He worked hard to raise his profile and skills, and has had an exciting career including being Creative Director in both Harrods and Selfridges.

Chris quickly recognised that in order to achieve his goals he had to market himself and his brand. He became the director for the British Barbers Association, has written countless articles for magazines, and went on to work for big fashion houses, even getting paid over £4,000 for just one haircut!

Chris shares his knowledge and expertise on how to build a strategy and market your brand, along with how you may have to work through your limiting beliefs and get comfortable with being uncomfortable.

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Trichotillomania ~ Getting to the 'root' of the problem

Ruth Parchment is a therapist who works with anxiety based issues.
She has always had a curiosity for people and why they do what they do, and the history leading up to that point.

She treats lots of people with trichotillomania, which falls under the OCD umbrella.
This can present in many different ways, and be sporadic or habitual, even happening multiple times per day.
Trichotillomania can also be conscious or unconscious, and many people experience guilt or shame around the condition.

Ruth delves into what Trich is all about, how and why it happens, and how it can even cause changes in the brain!

She shares how to help someone going through it and talks about how compassion is important.

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Doesn't it Hurt?

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When Trichology and cosmetics combine ~ How to get expert help when choosing hair products
Samantha Stewart MIT & Rachel Marcelin join me today, two of the founders of Curl ID, the online science- based hair analysis platform.

Are you fed up of buying products you think will work for your hair and they don't?
Managing curls can be a mystery, whilst many products promise amazing results and don't deliver.

Curl ID was founded to help people understand & manage their textured hair better, taking a scientific approach rather than a cosmetic one. Their aim is to build a supportive community offering a carefully curated selection of recommended products.

Curl ID have also developed hair analysis kits, so that you can get a personalised report on the best products for you.

Enter Curl ID competition

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How your relationship with your hair affects your relationship with yourself

Hannah Bradley, the Curly Confidante, is a hair coach who helps people not only manage their hair, but to explore their relationship with their hair, and describes how this can have an impact on your whole relationship with yourself.

Having been  bullied in primary school, Hannah has experienced having low self- esteem, sharing that it knocked her confidence and made her not like her hair.
She began to straighten her hair or tie it back so as to try to 'fit in' and not draw attention to herself.

She fully understands the impact of a bad hair day, and we discuss how the way we feel about our hair can be just as damaging as picking at any aspect of our body in the mirror every day.
We have so many beauty standards that we are expected to conform to, and Hannah advocates for us to listen to our inner voice, doing things because they feel good, and not because you feel you 'should'.

We look at how your relationship with yourself can affect your relationship with your hair, and how you need to be kind to yourself and put yourself first.

Hannah says: Be your own best friend & advocate, don't let the harshest criticism come from within!


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How to take a more creative path in your hairdressing career

Ashleigh Hodges is the Vice President for the Fellowship of British Hairdressing.
Coming from multiple generations of hairdressers, she began with the Fellowship as a clubstar member, then a member of the FAME team, and began to work with Errol Douglas a lot.

She has experienced many different aspects of the industry throughout her career and describes herself as having a very driven mindset.

Ashleigh shares her insights into how you can progress in your work and how she got into more creative areas of the industry.

We discuss the benefits of the Fellowship, and how it aims to create opportunities for creativity and expansion at all levels in many different areas and how much the platform offers to help you learn and grow. It's all about a collaborative environment where every member of the team's input is valid and welcome.

Ashleigh offers her tips on how her mindset and attitude have set her apart, and why having clear boundaries is important.

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Understanding ingredients in Hair products ~ What should you look for?

Dr Gaby Longsworth is a mum, wife, Ph.D. Scientist, Certified Hair Practitioner, Trichologist, a biotech/pharmaceutical patent attorney, and owner of Absolutely Everything Curly. She has a Ph.D. in human genetics and molecular biology at The Johns Hopkins University and a B.S. in molecular biology from the Florida Institute of Technology.

As a scientist, she was curious to learn why certain hair products worked well for her hair but others did not, so she started learning to understand the different ingredients.
She was shocked at the amount of misinformation and the misleading marketing tricks companies used.

Gaby is deeply passionate about sharing her knowledge and research while continuing the movement of cherishing, embracing, and discovering your natural beauty.

We look at the different ingredients, what they do and how to read and understand the labels on your hair products.

Gaby also describes the challenges of being mixed race and having curly hair in a professional Law environment, and how embracing her natural texture and also grey hair challenged the expected 'standards' of some institutions.
She shares her knowledge on how to care for grey hair.
 
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The importance of eyebrows ~ when alopecia affects your facial hair  

Jason Berndt was a fighter pilot in the military until recently, when he sete up 'My Two Brows'.

He believes that the stress of the military training and studying an engineering degree have contributed to his alopecia.

His first experience of hair loss was alopecia areata patches at around 8 years old.
Then at 19, at military college, he noticed it again, and the hair on his right eyebrow began to disappear, along with his eyelashes.
Eventually, he had lost so much hair he had to shave it off, which he describes as a traumatic experience.

He has looked into various treatments, but really found options for men to disguise what is happening pretty limited. It was difficult to find a solution that didn't draw attention to himself or look unnatural.

In the end, he came across temporary eyebrow tattoos, but there were not a lot of options or choice, so Jason began to make his own!
He now produces many different colours, styles and sizes. These help not only those with hair loss but also conditions such as trichotillomania too.

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Curl Daddy ~ Helping men embrace their natural hair texture

Edwin Borquez is the founder of Curl Daddy products.

His Caribbean heritage has given him very curly hair and a great look which led to a career in modelling. This was a confusing time, as some people would tell him to  tame his curls to help blend in to get more work, and some would advise him to embrace his textured hair for a more different look.

He has had to learn to style and handle his hair after chemically straightening it and damaging it to 'fit in'.

When looking for products for his hair, he struggled to find any that he could identify with. He also wanted something with more natural ingredients, as he didn't want to use products every day containing chemicals that would be absorbed through his skin.
This led him to create a range of products with a natural formulation that were easy to use and apply, with hair & scalp health as the focus.

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CURL DADDY ~ Use code CURLYTHERAPY for 15 % off!

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How can salons work to support trans clients 

Mac McGregor is 57, and is a trans activist and educator

Growing up, he had zero exposure to the LGBTQ+ community, but from a very early age found that he didn't identify as a girl.

They got into martial arts, which allowed him to have an outlet to be more masculine and also to see more of the world.
Due to the regulations of the sport, Mac waited until his martial arts career ended before medically transitioning at the age of 42.

Once he began this journey, he started to look for queer- friendly salons that would welcome him and understand his needs.

Mac shares how there is a high rate of suicide in young LGBTQ people due to isolation, and there is a need for more mentors in the trans community.
He invites people to look at social conditioning and question what serves you and what doesn't.



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How to market sensitive services such as hair loss treatments

Michael Reynolds became a business consultant after years in the hairdressing industry. He has experience being self- employed, running his own business and dealing with clients going through cancer treatment.

He likes to promote marketing and branding in a personal, friendly way, avoiding hard sales tactics.
Michael describes what modern-day branding is, and how you can use it to show what you are all about.
He says when marketing your services, be as organic and authentic as you can; it's not all about followers and filters, it should be about how you make people feel and the outcome of their service.

We look at how you can measure your time to make sure you get the important things done.
Michael shares his knowledge on how to best market sensitive services and difficult subjects to those who might need it, avoiding the blurred out images!

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