Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a  great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:19) - Alex shares "Ham and the Garlic" story

(2:50) - Give people what they want to give what they need

(4:50) - Change perspective, speak truth, relate, understand clients' problems, fears

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