Melissa Addey talks about HANDS-OFF MERCHANDISING FOR AUTHORS. She discusses the difference between merchandise and products; reaching people who haven't read our books; choosing a platform for your merchandise; the jam stall experiment; how to gain visibility for your products; and how customer data trumps sales.

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

Transcript and show notes at https://bit.ly/TIAP150

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Melissa Addey writes historical fiction, has independently published 15 books, and runs workshops on writing and independent publishing. She has a PhD in Creative Writing, won the 2019 Novel London award, and her books have been selected for Editor's Choice by the Historical Novel Society as well as featured by BBC Radio and the Evening Standard. She was the 2016 Leverhulme Trust Writer in Residence at the British Library and now runs monthly workshops there. Before she became an author, she spent 15 years in business, developing new products and packaging for a major supermarket and then mentoring over 500 entrepreneurs for a government innovation program.