Welcome to today's episode of Harder Not Smarter!
Joining us is the COLORFUL voice of Military Spouse Entrepreneurs, Surinder Goode. With a wealth of experience spanning the U.K., the Middle East, and the United States, Surinder is not just a Senior Enlisted Military Spouse but also a thriving entrepreneur, a skilled employee, and a versatile independent contractor.
During her tenure with United World Sports (UWS), Surinder played a pivotal role on the corporate sponsorship team, connecting the organization with numerous high-profile personalities and entities. Her expertise extended to the meticulous management of UWS Rugby events, including team scheduling and event promotion through strategic networking, marketing, and education initiatives.
Before her time with UWS, Surinder spent fourteen successful years as the owner/operator of Surinder's Coffee Shack in sunny San Diego, California.
Beyond her professional endeavors, Surinder intimately understands the challenges faced by active-duty families. Through her Mil-Fam Movement™, she endeavors to foster community and provide invaluable resources, empowering enlisted families to not just survive, but to thrive as individuals, cohesive families, and integral parts of their communities.
Stay tuned as Surinder shares her insights, experiences, and invaluable wisdom on navigating the intricate terrain of entrepreneurship and military life.
Show Links
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Watch on Youtube:
https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg
Listen on Apple:
https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592
Listen on Spotify: https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde
Follow on LinkedIn:
https://www.linkedin.com/company/harder-not-smarter
Surinder's Links
https://www.surindergoode.com/
Apple Podcast:
https://podcasts.apple.com/us/podcast/the-goode-show/id1683607294
Spotify:
https://open.spotify.com/show/5qo5y7xrM9jgZyACHcAytb
Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOGY5OWVlOC9wb2RjYXN0L3Jzcw
Chapters
00:00
Building a Coffee Empire on Base
09:28
Closing Down the Coffee Shops
25:25
The Goode Podcast and Supporting Military Spouse Entrepreneurs
32:33
Content Creation and Social Media
39:31
Combatting Food Insecurities
42:36
Building a Platform for Good
44:28
Starting a Podcast and Embracing Imperfection
50:44
Working Remotely and the Benefits of Entrepreneurship
53:09
The Mindset of an Entrepreneur
57:53
The Realness of Life and the Power of Cuss Words
01:02:48
The Challenges of Deployment and Family Life
01:07:43
The Joys and Challenges of Parenthood
01:13:26
The Impact of Deployment on Relationships
01:16:03
The Importance of Tangible Communication
01:18:31
Appreciating the Best of Britain and America
01:19:25
Exploring the United States
01:19:44
Traveling in an RV for the Podcast
01:20:41
Seeing the World and Appreciating What You Have
01:21:25
Collaboration and Support in the Podcasting Community
01:22:47
Realistic Expectations and Longevity in Podcasting
01:23:31
Continuous Improvement and Incremental Changes
01:25:58
Taking a Balanced Approach to Analyzing Podcast Metrics
01:26:26
Finding Joy in Work and Choosing the Right Path
01:27:54
The Importance of Enjoying What You Do
01:28:11
The Ikegai Concept and Finding Purpose
01:29:07
Perspective Shift and Overcoming Challenges
01:32:25
The Mindset of Military Service
01:36:30
Experiences Outside the United States
01:37:38
First Impressions of Deployment
01:40:10
Personal Stories of Resilience and Mindset
01:43:09
Overcoming Racism and Adversity
01:47:49
Pushing Forward and Building Businesses