In this episode, I have the pleasure of chatting with Lisa Adams, a seasoned marketing expert with a unique career path and keen insights on AI. We dive into various aspects of marketing, her journey from an electrical engineer to an AI advocate, and the transformative role AI can play in marketing strategies. Join us as we discuss how you can integrate AI tools into your marketing teams and the mindset shifts required for success. Timestamps:

00:00 - Introduction

02:15 - Lisa Adams' Background and Journey

07:00 - Transition from Engineering to Marketing

10:45 - The Importance of Storytelling in Marketing

15:30 - AI as a Thought Partner in Marketing

20:40 - Building AI Assistants in Marketing Teams

24:00 - Customer Behavior and AI Insights

30:00 - Tools and Strategies for AI in Marketing

38:00 - Leveraging AI for Enhanced Productivity

45:45 - Case Study: Transforming a Marketing Team with AI

55:00 - AI Tools and Their Applications

1:05:30 - Final Thoughts and How to Connect with Lisa Adams

00:00 Introduction and Greetings

00:26 Personal Anecdotes and Humor

00:49 Guest's Professional Background

01:14 Journey into AI and Marketing

04:23 AI's Impact on Marketing

06:44 AI Leadership and Organizational Transformation

09:52 AI Assistants and Team Augmentation

13:50 Implementing AI in Teams

14:23 Passion and Purpose in AI

14:50 Understanding Customer Behavior

15:43 AI Tools and Techniques

16:41 Creating Relevant Content

18:22 Hyper-Personalization and Prompting

19:24 Leveraging Customer Data

23:10 Favorite AI Tools

26:46 Interactive AI Applications

27:32 Conclusion and Contact Information