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On this episode of Verify In Field: The Millwork Podcast, we have the pleasure of hosting Jonathan Cor, a marketing expert in the construction industry. Jonathan shares his insights on the importance of branding, social media, and meaningful conversations in making a positive impression on others. He discusses how sales and marketing work together, and the role of a cohesive marketing strategy in positioning a company as a growing player and potential market leader. Jonathan also highlights the challenges faced by owners who question the need for marketing and emphasizes the importance of understanding the target audience. Join us as we delve into the world of construction marketing with Jonathan Cor.

Jonathan Cor, born into a construction family, grew up immersed in the world of painting. His father, a painter, inspired him to join the family business. During his middle school and high school years, Jonathan worked alongside his father in their commercial residential painting company during the summers. Coming from a humble background, the opportunity to contribute and help with minimal tasks allowed Jonathan to earn money for school clothes. This early exposure to the construction industry laid the foundation for his future endeavors.

00:00:00 Introduction
00:02:29 Transitioning from music to business with guidance.
00:04:36 Small business wears multiple hats, builds marketing program.
00:08:47 Understand more through rebranding and website building.
00:10:34 Position, strategy, social media, website, projects, team members
00:15:38 Brand strategy digs deeper into your company.
00:17:42 CEO's need marketing to reach different audiences.
00:23:23 Goals: Growth, leadership, innovation, cultural impact, recruiting. 
Importance of online presence for hiring. 
Benefits of cohesive marketing strategy.
00:25:44 You never know who judges your company. (7 words)
00:29:14 Expanding industry presence, networking key for success.
00:33:15 Marketing strategy should evolve with business goals.
00:36:15 Residential contractors facing challenges due to economy.
00:41:16 Different audience for social media strategy. Identify target audience and communicate effectively.
00:42:51 Summary: Tailor content to target audience, highlight values.
00:46:07 In-house or outsource marketing strategy expertise.
00:50:25 Open connection for learning; share strategies, ideas.
00:51:49 Welcome back anytime, let's stay connected.

https://duckworksmw.com/podcast/harnessing-the-power-of-social-media-jonathan-cors-insights-on-marketing-in-construction

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