Pitchside advertising signs in stadiums are getting bigger and brighter, using advanced, digital technology to create new opportunities for marketing to fans in the stadium and those watching sports at home.

But could the LED boards around the stadium distract from the action on the field?

We hear from fans, marketing execs, and how one sport league is using advertising as a form of entertainment during matches.

If you would like to get in touch with the show, please email: [email protected]

Presented and produced by Russell Padmore

(Picture: Football/soccer stadium from the players zone. Credit: Getty Images)