Haunted Attraction Network

Bad Jack Productions discusses 'collaboration' and what role it plays in their wicked designs with the Haunt Collective team.
Video by: Haunt Collective
Location: HAuNTcon : Haunted Attraction National Tradeshow Convention

Main Topic: Outsourcing is a necessity in today's workforce; we help you decide when and what can be outsourced.

News:
Facebook Data Breach:
https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260

Snapchat Advertisers can now target ads based on a radius around a specific geographic point or a location type -- like a beach, a movie theater or a university:
https://marketingland.com/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744

Campaign Examples:
Cirque Email
Cirque Video

Here is the latest episode from the Transworld Halloween & Attractions show with a very special interview with HAA Lifetime Achievement Award winner for 2018, Robbi Parsons Lepre, and the introduction of a new segment called "...Just Like My First Time”

Main Topic: Use collaborative idea sessions with your team to become newsworthy.
Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion.

Duncan Wardle (Previous VP of Innovation):
Use Naive Experts.
Write down all the rules and then think about breaking one.
Reword it.
Use "Yes and" to nuture ideas in your team.
Force Participation.

References: Social Media Marketing World; King's Island Blog; Duncan Wardle.

Scott recently attended a Renaissance Festival in Tampa and noticed many similarities with Haunted Attractions. In this episode he shares his own quirky take on his Ren Faire experience.

HaunTopic Radio gets Benjamin Selecky on from Vampfangs to discuss:

How to Properly Wear Theatrical Lenses and Why You Need to Choose the Right Ones
Why wearing faux teeth can make your scare character come to life
The new vision he and his business partner, Alexis Abare, have for Vampfangs after their acquisition of the company.
Celebrate 25 years of Vampfangs! (discounts are on their website)
All of the products for Scare Actors and Haunters his company has to offer

Main Topic: Begin with 'Why' for any project at your attraction. Involving marketing early on to help with the 'Why' makes the entire process more efficient.
References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.

News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist

In this episode Scott discusses the importance of communication on all levels throughout the creation and installation process. This topic is also covered in a special interview with designer and educator Chris Kleckner. Finally, Scott talks about Bob Glickman's new book, The Event Brainstormer.

Main Topic: Use 'Elevation' to craft memorable experiences for guests at your attraction. Summarized from "The Power of Moments" by Chip & Dan Heath.

News:
General Data Protection Regulation (GDPR)

Google's Mobile First Index (Why websites need to be mobile friendly)

Snapchat Rolls Out New Analytics : Social Media Examiner

Brad & Philip discuss the concept of ‘Don’t Build Your House on Rented Land’ and how it relates to your marketing efforts in developing addressable audiences.
The News is all about Facebook’s revision to their newsfeed algorithm.
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News:
Facebook Newsfeed Update
Declining Facebook Reach