Haunted Attraction Network

The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction.
“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.”


NEWS/Quick-Takes
When: The Scientific Secrets of Perfect Timing
Book by Daniel H. Pink
Brad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?”

THE VOID Expansion (9 locations opening. Total of 17 globally)
Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018

Brand attractions taking over!
“THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.”
https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/

Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Content
https://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/

Facebook's 3D Posts are Coming - Here's What They'll look Like
“the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.”
https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/


A perfect follow-up to our influencer show:
3 Ways to Determine if an Influencer’s Impact Is Real or Fake.
It's sometimes hard to tell if followers are bought or genuine.
https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/

Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Scott shares quirky insights about how haunters can learn from local theatre companies and visa versa.

Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success.
Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance of explaining the whole story to your customers.

Send us your one-liners for a chance to be featured on the show!
Email: [email protected]

Subscribe to show notes: www.marketingyourattraction.com

NEWS

1. AT&T Shape Conference at Warner Bros. (Entertainment/Technology/VR/AR)
-Red Hydrogen Holographic Phone
-Brent Bushnel from Two-Bit Circus Presentation
(Launching 50,000 square foot Micro-Amusement Park in LA later this year)
Brad’s takeaways from Two-Bit’s Presentation:
Scalability and immersion are opposing forces.
Future Successful Experiences will be immersive, out-of-home, social, intuitive and as a bonus meaningful.
Videos will eventually be posted at: https://shape.att.com

2. Mary Meeker’s Annual Internet Trends Report
General Partner at Kleiner Perkins
https://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018
Advertising Slides: 96 - 99
Household Spending Slide 132: Spending on Entertainment is slightly decreasing

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Haunt Chat Live is now on the network!
We’re releasing Season 1 right here, in reverse order.
Crystal

People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.”
Make it Stick: https://amzn.to/2xm6xPn
Building a Story Brand: https://amzn.to/2IV9U5h

News
-Pew Research Center report about social media usage: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

-PDF on Top Email Subject Lines from Ask Formula: https://s3.amazonaws.com/ask-warming/Email-Subject-Line-Samples-FINAL.pdf?inf_contact_key=28ca53e19865bdb14bbbf48866e1d73cee94d3f3ef24fd570c0716b71686a8a4

-The Eureka Springs City Advertising and Promotion Commission gave Halloween City $4,000 for marketing efforts: http://www.lovelycitizen.com/story/2513061.html

-“Decorating Disney: Halloween” will be part of “31 Days of Halloween.” https://www.disneyabcpress.com/freeform/pressrelease/breaking-news-from-freeforms-2018-upfront-presentation/

-Excellent article on influencers: https://www.fairobserver.com/culture/social-media-influencers-marketing-twitter-facebook-instagram-news-51421/

-Tour companies experimenting with Halloween packages: https://www.gadventures.com.au/trips/draculashalloweenpartyintransylvania/EQHH/

-Wired’s How Social Media Became a Pink Collar Job: “The assumption was that these jobs were extensions of what people would be doing for fun anyway.” https://www.wired.com/story/how-social-media-became-a-pink-collar-job/

-Twitter introduces new US election candidate labels & launches its Political Campaigning Policy: https://marketingland.com/twitter-introduces-new-us-election-candidate-labels-launches-its-political-campaigning-policy-241017

-FTC Guide -> https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com

We explore press kit essentials and media pitches.
Subscribe for expanded show notes: www.marketingyourattraction.com

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Black Market Escape Rooms presents "Murder Co": a R-rated escape experience

BLACK MARKET ESCAPE ROOMS, a new immersive-based attraction company, announces the opening of MURDER CO, a permanent escape experience aimed at turning the attraction industry on its head.

Location: 1220 W 9th St. | Upland, CA 91786 | 909-920-9902

Moonlighting from their day gigs, a handful of theme park professionals have thrown the proverbial gloves off by thrusting guests into an adventure far too severe for the family-friendly confines of an amusement park.

The experience was created by theme park designer, Jon Cooke, who was looking to push the parameters set by the day-to-day requirements in his industry. In response to founding his new side project, Black Market Escape Rooms, Cooke says, “I saw so much potential story and show elements in
escape rooms. I wanted to do something more so I went out and surrounded myself with some of the best experts in the theme park industry and we created this unforgettable encounter.”

MurderCO: Black Market Escape Room
Regarding Murder Co’s intensity is attraction writer and director Ted Dougherty, who confesses, “We had to go to some extremely dark places that definitely left a few emotional marks.” Although the attraction may not fall into the category of an “extreme haunt,” it does contain content best reserved for those not easily offended or disgusted.

Expect serious thrills as Cooke is no stranger to terrifying people based on his innovative haunted attraction designs for Knott’s Scary Farm. When conceiving Murder Co, he admits, “It’s what I have always wanted to see and do in an immersive attraction.” A living nightmare is one step away for those bold enough to cross into Murder Co.

JON COOKE has designed, art directed and produced some of the most successful haunted attractions for the world famous Knott’s Scary Farm, including “Special Ops: Infected,” “Paranormal, Inc,” “Shadowlands,” "Trick Or Treat: Lights Out" and “Dark Ride.” As vocalist for the deathcore metal band, Winds of Plague, Cooke has released numerous albums and toured extensively throughout the globe. Taking the two worlds of themed entertainment and live performance, Cooke has melded his experience into creating visionary ways to horrify the masses. www.plagueproductions.com

TED DOUGHERTY is a writer, producer and director having worked with Universal Studios Hollywood Halloween Horror Nights, Knott’s Scary Farm, Cedar Fair and Hollow Studios, including directing and co-writing Fear VR, the first 4-D virtual reality horror experience at a major theme park. www.lunarvisions.com

Special Guests
Andy Russ and Susan Russ: Dark Forest Creations/ Burn Brae Mansion

National Haunter's Convention: HalloweenShow.com

Haunter's Toolbox: https://www.haunterstoolbox.com/

The hosts discuss the value of local business partnerships. News: Google Duplex, Skorr, AI Influencers.

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com

Influencer Marketing is evolving rapidly and is a significant tool is today’s marketing toolkit. Dive into use examples, dos, and don'ts in this episode.
News: Instagram payments & a warning on ‘experts.’
Subscribe: www.marketingyourattraction.com

Ideas stick because they tap into emotion via our ‘Profound Motivation.’ As marketers, we frame ideas to tap into emotion, but often disregard the Profound Motivations of guests. We discuss the concept of framing for higher level motivations.
News: Google Rules The World, but so does Facebook; Amazon's Ad Business; Thinkwell Media; Thorpe Park; Axe-Throwing Leagues.
Subscribe: www.marketingyourattraction.com