The business of matching free content with ads shouldn't be underestimated. It is a win-win situation that sells traffic to advertisers while allowing writers and bloggers to earn a respectable income. Nuffnang had a first-mover advantage when it carved a business model out of advertising on blogs, expanded to social media like Facebook and Twitter and now has a dominant market share. We talk about the future of the business especially how it is at the unpredictable intersection of device and social media. And also about mundane things like money being thrown at their feet and funding requirements.

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