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Is niching right for your MSP—or a recipe for regret? Jeff Borrello ran a successful, $9M MSP for decades as a generalist. Then, after 30 years in business, he made the bold decision to niche into manufacturing. What followed was hard-earned clarity, uncomfortable transitions, and surprising traction.

In this episode, Jeff walks us through the entire niching journey—from letting go of medical clients, selling off $1M in revenue, and choosing an industry they knew little about. Whether you’re niching now or thinking about it, this episode shows what it really looks like behind the scenes.

Chapters:
0:00 - Intro
1:09 - Starting his MSP
5:00 - Where they're at now
10:03 - How they grew to $9M
15:15 - Their decision to niche and what that's looked like
48:53 - The importance of culture at his MSP
58:12 - MSP Titan Questions

Connect more with Damien and Jeff:
Damien: https://www.linkedin.com/in/dstevens
Jeff: https://www.linkedin.com/company/andromeda-technology/

📺 Watch on YT: https://www.youtube.com/@mspmindset