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In this week's episode, Michael Strong, co-founder of Blue Layer IT, reveals how he built one of the most quietly impressive MSPs in the country. No cold calls, no lead funnels, no crazy marketing—just long-term relationships, radical transparency, and a people-first culture that turned into serious momentum. His story is proof that your MSP's growth doesn't have to look like everyone else's (or involve annoying marketing tactics!).

Chapters:
0:00 - Intro
1:23 - How they've grown to 55 employees
26:44 - Why he hired a Chief Strategy Officer
40:44 - His why
53:05 - MSP Titan Questions

Connect more with Damien and Michael:
Damien: https://www.linkedin.com/in/dstevens
Michael: https://www.linkedin.com/in/michael-strong-2704135/

📺 Watch on YT: https://www.youtube.com/@mspmindset