
Sign up to save your podcasts
Or


It was a gigantic risk... a brand-new character and product line set to launch alongside some of the most popular toy brands in history.
How would this new character--that no one knew anything about--be able to stand out in an increasingly crowded toy market? One way it would stand out was physically as a new era in toys was about to begin.
But it was more than just the toy line, as a new animated series would also help skyrocket this character to popularity and sales figures never thought possible...
So let's go back to the early 1980s to witness the creation, launch, and success of one of the most popular toy brands of all time. It was 30 months that changed the 80s...
By Jamie Logie | 1980s Pop Culture & Nostalgia4.8
330330 ratings
It was a gigantic risk... a brand-new character and product line set to launch alongside some of the most popular toy brands in history.
How would this new character--that no one knew anything about--be able to stand out in an increasingly crowded toy market? One way it would stand out was physically as a new era in toys was about to begin.
But it was more than just the toy line, as a new animated series would also help skyrocket this character to popularity and sales figures never thought possible...
So let's go back to the early 1980s to witness the creation, launch, and success of one of the most popular toy brands of all time. It was 30 months that changed the 80s...

78,252 Listeners

790 Listeners

858 Listeners

1,435 Listeners

572 Listeners

12,870 Listeners

2,159 Listeners

74 Listeners

563 Listeners

376 Listeners

166 Listeners

3,187 Listeners

262 Listeners

1,171 Listeners

94 Listeners