The founder of Evergreen Refreshments, Avanti Markets and more, likes to say that if you are not growing, you are coasting, and if you are coasting, you are probably going downhill.

There is no coasting for Jim Brinton. Even after selling Avanti to 365 Retail Markets, Brinton loves to see his businesses grow. It clearly drives him.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, it’s Part II of podcast host Bob Tullio’s interview with Jim Brinton.

Brinton is a humble man, but he is proud of the success he has achieved through hard work, innovation and risk taking. He talks about the importance of keeping the micro market concept fresh, the key people who have helped him succeed, critical advice for new operators, his outlook for 2025 and of course, his secret sauce recipe – a work in progress.

Mentioned in this two-part podcast:

Dean Prather of Quality Vending & Coffee Co. Mark Stein from Mark Vend Company, Unified Strategies Group, Craig Kushner of Monumental Vending Inc, Kevin Brinton from Evergreen Refreshments, Arthur Siller from Evergreen Refreshments, Vistar, Barry Rosenberg of VENDING ONE INC, Scott Phillips, Mark Dieffenbach from The Hershey Company and Elyssa Steiner of Cantaloupe Inc.

Tullio said he hopes this podcast will inspire the next Jim Brinton out there to take their great idea to the next level.