Heavybit Podcasts

On this episode of Road To Growth, Yaron talks with Don MacLennan, co-founder and CEO of Bluenose Analytics, about the importance of customer success at your company, and how it impacts your bottom line.

On this episode of Road To Growth, Yaron talks with Don MacLennan, co-founder and CEO of Bluenose Analytics, about the importance of customer success at your company, and how it impacts your bottom line.To join the show as a guest, contact us at [email protected] or tweet at us at @roadtogrowth_For more on Customer Success from Don MacLennan, watch his Heavybit Speaker Series presentation on Investing in Customer Success in our Library.

In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how to build a marketing strategy into your next fundraising deck, and different tooling options for your marketing automation stack.

On this episode of To Be Continuous, Edith and Paul are joined by Kevin Henrikson, Partner Director of Engineering at Microsoft, to discuss what's necessary to be successful with continuous delivery in mobile develop

In this episode Fred hosts Saastr and EchoSign founder Jason Lemkin. Fred and Jason talk about Jason's favorite tool, what it is that makes a great tool great, and the importance of authenticity.

In this episode, Yaron is joined by Edith Harbaugh, Co-founder and CEO of LaunchDarkly. Edith and Yaron discuss the underlying parallels between fundraising, recruiting, and product.

In this episode, Yaron is joined by Edith Harbaugh, Co-founder and CEO of LaunchDarkly. Edith and Yaron discuss the underlying parallels between fundraising, recruiting, and product.Road To Growth host Yaron Sadka shares his thoughts on episode #2 —Regardless of your feelings towards sales, there are many learnings that one gains from understanding it and it’s processes. In fact, many people don’t realize how much of it is entwined with other aspects of life and business. This episode touches on two major pillars of sales that can support other avenues of your business – pipeline and negotiation.If you’ve ever applied to attend college or went job hunting then you’re likely familiar with how a pipeline operates. You probably used a spreadsheet to track where you applied, who you spoke to, important deadlines, the requirements for a complete submission, and countless metrics to make sure you put forth the best product – no different than a sales pipeline for opportunities.When a potential customer is vetting your product against competitors, your sales people are responsible for giving you a competitive edge by engaging the client in different ways to demonstrate value. Taking the sales process of managing a pipeline and applying it to fundraising and hiring endeavors can support you immensely. Though it may not feel like it, you are responsible for steering the outcome and controlling interactions in both cases. VCs are inundated with requests for funding as are top hiring prospects with offers from recruiters and you need to make sure you stay at the forefront.Part of managing a pipeline requires listening to the other side. The best negotiators know how to listen. This doesn’t mean talking less but taking notes on what is valued and desired by the other side. When done right, this pays off during negotiations. If you’ve ever studied negotiation then you know that both sides place different values on the same item.Why, for example, is a startup willing to give away $500 of value for free? Well, in exchange for a company logo on their website they can generate significantly more revenue than what would be paid on a monthly basis. This same principal applies to hiring and fundraising. Listen to what people value and negotiate based on that instead of focusing too heavily on hard numbers…unless, of course, that’s what is of most value.Also, rarely is something off the table in a negotiation. A successful negotiation has both sides coming away winners and if your unorthodox request balances the scales then it shouldn’t bring too much opposition along with it.For more Road To Growth and to find out about new episodes you can follow the show on Twitter at @roadtogrowth_.

In this episode of To Be Continuous, Edith and Paul are joined by Kris Gale, Co-Founder and CTO at Clover Health. They talk about what effective team structure for Continuous Delivery looks like.

Tom talks with Sunil Nagaraj about how BVP decides to invest in your startup, what you may be getting wrong when you pitch to VC’s, and what you should expect from investors sitting on your board.

Everyone that tries to grow a company accumulates a wealth of knowledge as to what drives an upward or downward trend. A key driver of growth is sales, but what does that actually encompass?