Don't Change A Thing

Heidi Lender: Breaking Her Fear of Success


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From being a fashion director for W Magazine to studying yoga and opening her own studio, to growing pot in Northern California, to making a spontaneous move to the magical, middle of nowhere in Uruguay, Heidi Lender has lived many lives. After years of following the dreams and wishes of the men in her life, in the last seven years, Heidi has had a slow and uncomfortable awakening to the fact that over time she had developed a pattern of dimming her own light in exchange for pleasing her partners. Now, at 50, she is, at last, giving birth to her calling and coming to terms with the fact that she isn’t going to fulfill her princess motherhood fantasy. Happier than ever, Heidi is single and breaking her fear of success by creating Campo, a new, global creative hub in South America. “I really fell hard and quietly and I never do things quietly but I really kept it to myself. I didn't necessarily want to be a mother but...there was a moment when I thought, ‘Oh my God. Well, then, what am I, as a woman? Who am I? What am I going to be? If I'm not going to be a mom?’ And I really just fell hard and sad and I had no idea. It was so traumatic because I didn't know that I had this princess mother thing inside of me...The Universe was like, ‘Here Heidi, you better just take a deep look at who you are because you've got however many years left and you can't go on like this, being asleep.’ I was asleep. Ironically, I actually thought I was awake. I was studying yoga and I was super self-aware and I really thought, ‘Wow, I’m such a smarty-pants,’ but I really was asleep.”

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