Not all product photos are created equal. From plain white backgrounds, to objection busting lifestyle shots. 

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

Pretty by Her is a small brand. Their founder, Kelly shares how loosening up on the tone of her social brought her closer to her customers.

 Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

Ezra Firestone of Smart Marketer, Zipfiy Apps, and from the Shopify Academy shares how any store can have more effective ads using UGC. 

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

Ross Gordon of Bank Supplies talks about B2B Ecommerce. How it differs from B2C, and some of the challenges of selling wholesale, specifically to banks and casinos. 

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

In a virtual edition of the eComm Swipe File, Lucas chats with John Roman, co-founder and CMO at BattlBox and Carnivore Club to chat about how they reduced churn from industry average by almost 75%. 

This special edition of the eComm Swipe File, was also made with our partners over at Subta - the Subscription Trade Organization.

Kate Albers, head of ecommerce at Chili Technologies, discuses how they deal with seasonality through the year and fluctuating sales.

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

At CES 2020, I caught up with the team over at Bartesian (think like a Keurig or coffee pod system for drinks). 

They had the good fortune of launching with a feature in O! Magazine, and endorsement by Oprah, but that also means they had lots of logistical challenges. From fulfilment to forecasting. 

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

Have you launched your store into another country before? It can be one of the most challenging issues. From regionalizing copy, to having to redesign your products from the ground up. 

 This is something that Invoxia dealt with then bringing their GPS trackers to the US market. 

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

Chubbies made a bold move with their email marketing. Pretending to "leak" an email saying that a sale was unsustainable.  

Spoiler alert, it went well!

Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile

Back in Austin, I had the chance to meet with Brooks and Seth from Riess Group.

I asked them, what's the best thing your clients can do.  The answer while simple, have good product photos, is anything but easy. 

When was the last time you evaluated your product photos?