One of the biggest challenges is keeping your retailers happy when you sell direct to consumer. I talk to Kara Goldin, CEO and Founder of Hint, in this episode about how brands, retailers, and customers can all exist and work together.
We also talk about how a brand is much more than just a product, for example, how consumers have written to tell Kara and her team how a bottle of Hint water is the only thing they can enjoy the taste of while going through chemo. Your brand is much more than your products.