You talked about the promotion. You didn't talk about the content. I'm here to tell you, it's your content. How do I know? Because I've been helping podcaters grow their show. There are two phrases that go back to back .

1. I need help growing my podcast

2. My content is fine.

Then I listen and it takes nine minutes to get to the topic. The episode title starts with "Episode XX" which is a giant waste of space (only your ego cares what number it is).

Ask your audience to share it with a friend. To get them to do that you need to make REMARKABLE content.

Do you have a website where each episode is a post with keywords and SEO focused headings?

Does your website make it easy to follow the show?

Do you have an email list? (which studies have shown helps grow a podcast more than social media). Check out systeme for a free way to get started.

Free Episode Checklist

Take your episode and hold it up against our Remarkable Content Checklist

Now before you think I'm a horrible person. I'm not saying your show is the worst show ever. But we all (myself included) are blind to our own weaknesses. You need a group of friends/listeners who will tell you what you are doing right, and what needs some tweaking.

At 100 downloads per episode that means you have a hallway of classrooms (I was a teacher) filled with people who want to consume your stuff. They would be playing video games, netflix, hulu, radio, kindle, etc but they are taking time to download your show.

In some cases 100 downloads might be AMAZING. Case in point if I did the "Pygmy Pony Show" and had 100 downloads I would be amazed. If I did the "Hey we're all fat" show I would expect more downloads as the potential audience is so big (rimshot)...

so as with all podcast answers, "It depends"

Takeaways:

• Growing your podcast isn't just about marketing; it starts with your content quality.
• If you're stuck at seven downloads a day, maybe your content's just not that riveting.
• Remarkable episodes need both great content and delivery, otherwise, good luck out there!
• Don't start your podcast with chit-chat; nobody cares about your garage work at the start!
• Feedback is crucial; you're blind to your own flaws in your podcasting game.
• Remember, no amount of marketing can save a podcast with just 'meh' content.

Get the podcast growth checklist at podcastconsultant.com/growth

Mentioned In This Episode:

School of Podcasting

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