Technology start-ups are like mushrooms in the forest, and unfortunately, 90 percentage of them fail but from the ones that succeed we can learn valuable business lessons. And the lessons that can be learned are not only for other technology companies but also for small and medium businesses. There are 125 million formal micro, small and midsize businesses in the world, including 89 million in emerging markets and they are just as important to the economy as technology start-ups. When you take a successful technology start-up that actually helps businesses succeed you have a win-win combination. This episode talks with a technology start-up that has been successful by finding the right products and the most exciting aspect of this company is their products help SME/SMB s succeed by helping them be found by their customers.