Just a few weeks ago, Dana White predicted a nearly $30M gate ($27M was the exact number). Now, just a few weeks later, that number has dropped all the way down to $21M. Additionally, there’s been lots of suspect movement with the tickets for the event. We discuss the possibility of UFC losing money on the Noche card. We also discuss Turki AlalShikh’s c…

Recently, TKO Holdings’ CEO Mark Shapiro praised UFC talking head Dana White for being “the best brand in sports.” We dissect that comment and answer the question. We also discuss the curious case of Riyadh Season’s disappearing tickets for UFC Noche, and we circled back for some social media stats. Follow along with our outline as you listen.

Ep. 88 Out…

The UFC’s roster features more than 700 active fighters now, a number that might be beneficial to the promotion’s bottom line, but isn’t exactly bursting with tremendous upside for the men and women that step into the octagon. We break down why that is. We also take a look at the story social media tells us about the promotions struggling to gain some s…

The UFC antitrust case could see itself impacted by a new ruling in the Ninth Circuit that puts arbitration agreements under a microscope. We discuss that as well as Dana White’s explanation for the erasure of Francis Ngannou’s mention in Israel Adesanya’s press conference comments, Conor McGregor’s “When I’m free” comment and more. Follow along with ou…

On Monday, the honorable Judge Boulware denied the UFC’s settlement offer. The promotion had come to an agreement with the Plaintiff (the fighters) for the amount of $335M which would have settled both the Le and Johnson cases. While Boulware didn’t provide his written opinion, he did voice his concerns during the hearing, and we break them down, as wel…

In this episode, we discuss a variety of topics, but our focal points are the latest UFC financials and quarterly earnings call, as well as the challenge to the UFC-WWE merger that’s being led by an Ohio pension fund. We also discuss PFL’s announcement of the Ngannou-Fereira fight and why no venue/location has been announced. Follow along with our outli…

Dana White has been doing the interview circuit with UFC-approved media, and almost always, the topic of Jon Jones comes up—mainly because Tom Aspinall is widely viewed as the best heavyweight in the promotion. All the interviews share a common thread, and that is White’s insistence that:

* Jones is undisputedly Number 1 pound-for-pound

* Jones’ legacy requir…

Late last week, the honorable Judge Boulware denied the UFC’s settlement offer of $335M in their antitrust case. Both the Plaintiffs and the Defendant were left reeling after the decision came down the pipeline. Now, the cases (Le class and Johnson class) are separate once again, and an October trial date has been set for the Le class.

In this episode, …

Last week, we provided some details on BKFC’s finances, but didn’t have the ownership shares information. Now, we do, and we know Conor McGregor’s stake in the promotion. We also discuss UFC’s broadcast partnership deal and what the future can hold, as well as what’s happening with PFL, and Riyadh Season’s latest deals in boxing. Follow along with our o…

There’s not been much in the way of financial information about Bare Knuckle Fighting Championship (BKFC) available, so we located their filings from the beginning of the year and are giving them a review. The episode also examines the stability of the UFC flyweight division, as it has the appearance of being in trouble again after recent comments from …