Hey Psyche, how do I?

So you've got an idea, a passion or perhaps you're just starting out in the early days of running your own business. The next step is creating and growing the brand of the business. Your brand symbolises what makes you different, why people want to engage and buy from you. It epitomises everything that you are and therefore you need to have a real purpose behind your brand to succeed.

In this week's episode I'm joined by Founder and CEO of Foolies Clothing, Alex Nemo Hanse, who also featured recently in Gary Vaynerchuk book, Crushing It.

Alex and I are going to be talking about what the essentials you need to starting and building a brand, how you can do this whilst still working your 9-5 job, tips on growing your audience and what other insightful tips Alex has picked up along the way. If you've just started a business, or are thinking about it, and want to know how to build a strong meaningful brand, which will separate you from others, then tune in!

Change doesn't happen in an instance, it's a process over a period of time. But that process isn't always going to be easy. There's going to be times when you feel like quitting or that you've taken a step backwards. Patience is integral to change in the long term, but so is consistency, in the short term. It will take time, but you need to be consistent over that time, whilst having the patience to remind yourself it won't be instant.

In this episode I'm joined by Top 40 Under 40 Award Winner, Digital Marketer and Speaker Fabio Marrama.

Fabio and I are talking all about why we need to practice the combination of both patience and consistency when going through a change in our lives. We'll be talking about why both are equally important, what challenge arise if these skills are not observed and how you can become more effective at utilising them. So if you're going through change or thinking about it, whether it be a new hobby, business or career step up, tune in!

Having a clear vision and goals are important ingredients for success, but these alone are not enough. You need to have a plan of how you're going to execute on these goals and most importantly hold yourself accountable to doing so on a consistent basis. Being accountable ensures you remind yourself regularly you're in control of your own success, to focus on what you can control and ensure you don't let it slip.

In this week's episode I'm joined by Lauryn Evarts Bosstick, Founder of The Skinny Confidential, a world renowned blog and brand, empowering women to be the best version of themselves.

Lauryn and I will be talking about why some people don't hold themselves accountable, why it's fundamental you do so and how you can focus on holding yourself more accountable. Lauryn will also share her biggest learning curves whilst building The Skinny Confidential, how she held herself accountable and advice for those looking to build something of their own. Be sure to tune in!

The road to success can be a challenging one, whether that be building a business or taking up a new hobby. You're going to face tough times, days where you find it hard to stay focused and times when you may wonder if you're capable of achieving your goals. To be able to deal with this you need to ensure you have a passion for what you're doing, a clear understanding within yourself of why you're pursuing something. It may take some time to find your passion and that's ok, it's natural, but once you do, it's important you become clear on how you can live it.

In this week's episode I'm joined by Speaker, Coach and Entrepreneur Regan Hillyer.

Regan and I will be talking about why it's important to find your passion, what can get in the way of this, how you can begin to live your passion and how you can get others to buy into your passion. Whether you're still searching for your passion, or have found it and want to become clearer on how to embrace it, then tune in!

We live in a world now where we can access information within seconds and find numerous companies offering a solution to our problem within a few clicks. This has resulted in a shift in how people buy, not just when compared to 5 years ago, but even in the last 1. Due to the advancement in technology, the need to evolve how we sell is now more evident than ever.

In this episode I'm joined by Founder of Jbarrows Sales Training and Sales Trainer to some of the world's largest growing companies, John Barrows.

John and I will be discussing why we need to evolve how we sell, the challenges that we're faced in doing so and most importantly how you can begin to evolve how you sell, whatever the product or solution is. If you're thinking you don't need to, as your industry isn't impacted by this, or your customer's don't think that way, then you're already on the way to losing out. If you want to ensure you stay relevant and ahead of ahead of the evolution, then tune in to this episode.

If you're reading this right now, then like many other people, you feel like your destined for more. Whatever that may be, whether it's your career, starting a business or giving back to the world in some way. So many of us think this, but how do we unlock this potential for greatness. How do we get on that road towards evolving ourselves and fulfilling what we believe we're capable of.

If you have these questions, then tune in to this episode where I'm joined by Entrepreneur, International Speaker and YouTuber with over 1.4 million subscribers, Evan Carmichael.

Evan and I will be talking about the first steps you can take to unlock your potential, what gets in the way of people doing and Evan's aim to inspire others to greatness. If you want to understand more about how you can unlock that inner greatness within, then tune in!

The world of selling is a challenging place and one where you need to constantly be thinking about your next step and how you're going to succeed. But, in doing so, you could be falling into the trap of making some common sales mistakes, that will also be your blocker to success.

In this weeks episode I'm joined by Master of the Persuasive Arts, Sales Guru, Corporate Bro.

Corporate Bro and I will be discussing what we see as the most common mistakes made when selling, why do people fall into this trap and most importantly, how to avoid them. We'll be looking at this from a sales individual and management perspective.

If you want to understand the most common sales mistakes to avoid, make sure you aren't committing them, and if so how to avoid them, then tune in to this episode!

Personal brand plays a vital role, now more than ever, of helping you differentiate yourself in a crowded and competitive world. Your personal brand is the means by which people remember you and a vital element to helping you achieve success. Ask yourself, "what does my current personal brand say about me?" and "what do I want to be known for from my personal brand?". If they're not aligned, then this podcast is for you.

I'm joined by CEO, Social Selling Expert and Bestselling Author of LinkedIn Unlocked (#1 on Amazon) Melonie Dodaro.

Melonie will be sharing her experience and thoughts on what is needed to build a strong personal brand and some practical tips you can implement straight away. If you're looking to gain a greater insight into personal branding and ideas on how you can continue to strengthen yours, then tune in for this episode.

Henry Ford once said "whether you believe you can or you can't, you're always right". Belief is the integral foundation we need to be successful in whatever we do. However, if these beliefs aren't positive or constructive ones, they can sometimes limit our potential if they're not questioned by us or fully understood. Limiting beliefs need to be challenged and turned into limitless beliefs, for us to be able to succeed. This week I'm joined by NLP Practitioner, Coach and founder of The Power to Reinvent Sarah Gregg. We're looking at how you can overcome those limiting beliefs you have in your life. We'll be defining what we mean by limiting beliefs, how you can spot them, what impact they're having on you and some practical ways to start overcoming them. If you feel like your thoughts and beliefs are holding you back from making a change or progressing, then this episode is for you. Tune in and get some actionable ways to start tackling those limiting beliefs.

The world of selling is a crowded, noisy and competitive space. There's so many options and ways in which the customer can buy. There's also an overload of info when it comes to how we should sell; endless amounts of models, 5/10/20 step processes. To stand out in this world of selling, making the complex simple, is what will make you stand out.

In this episode I'm joined by Victor Antonio, Keynote Speaker, Sales Trainer and Author of Sales Ex Machina: How AI is Changing World of Selling.

We're talking about how we can sometimes make the mistake of making the simple complex, why sometimes people do it intentionally and how you can become more effective with simplifying the complex, whether that's what you sell or how you sell. Victor will also be sharing his story of success and what his intrinsic motivation is, that drives him everyday. If you're wanting to make sense of this complex world of selling, then tune in.