When we want something very badly, it can be hard to see warning signs that might be obvious to other people. This week, we revisit a favorite episode from 2021, bringing you two stories about how easy it can be to believe in a false reality — even when the facts don’t back us up. 

If you missed it, make sure to listen to last week's episode on how to turn a "no" into a "yes." And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 

Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques did that person use to persuade you? This week, we continue our look at the science of influence with psychologist Robert Cialdini, and explore how these techniques can be used for both good and evil. 

Did you listen to the first part of our episodes on influence? Don't miss last week's episode on how to turn a "no" into a "yes." And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 

We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and talk with psychologist Robert Cialdini about how we can all improve our techniques for persuading others. 

Trying to make a  big decision or fulfill a personal goal in the year to come? Don't miss our recent episode about how to figure out what you want in life. And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks! 

If you think about the people in your life, it's likely that they share a lot in common with you. Maybe they like the same kinds of food, or enjoy the same hobbies. But, if you dig a little deeper, you may find that they share much more: they might make the same amount of money as you, or share the same race. This week, we talk with economists Luigi Pistaferri and Matthew Jackson about why we often surround ourselves with people who are just like us — and how we can transform our lives by pushing back against this phenomenon.  

Did you catch last week's episode on the science of figuring out what you want? You can find it  here. And if you'd like to make a financial contribution to support our work, you can do so here. Thanks!

We all have to make certain choices in life, such as where to live and how to earn a living.  Parents and peers influence our major life choices. But they can also steer us in directions that leave us deeply unsatisfied. Psychologist Ken Sheldon studies the science of figuring out what you want. He says there are things we can do to make sure our choices align with our deepest values.

Did you catch last week's episode about how to develop healthy habits? You can find it  here. And if you'd like to make a financial contribution to support our work, you can do so here. Happy New Year from all of us at Hidden Brain!

It's the time of year when many of us make resolutions for the year ahead. We pledge to quit smoking, eat better, or get more exercise. Then a few weeks go by, and we abandon our best-laid plans. That’s because change is hard. This week, we revisit a favorite 2021 conversation with behavioral scientist Katy Milkman, who shares how we can structure our lives to do what we know is good for us.

Did you catch last week's episode about why we complain — and how we can complain more effectively? You can find it here. And if you'd like to make a financial contribution to support our work, you can do so here. Happy New Year from all of us at Hidden Brain!

We often look down on people who complain a lot. Yet when something goes wrong in our own lives, many of us go straight to griping, grumbling and kvetching. This week. we talk with psychologist Robin Kowalski about how we can complain more effectively. We'll also hear from psychologist Mike Baer, who offers ways we can give better feedback to a friend or colleague who comes to us with complaints.  

Did you catch our recent episode about the power of rituals? You can find it here.  And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 

People in every country and culture mark important milestones, such as births, marriages and deaths, with intricately choreographed scripts. We even appeal to supernatural forces  to give our favorite sports teams an extra advantage. This week on the show, anthropologist Dimitris Xygalatas explains the psychological power behind the sacred and secular rituals that structure our lives. 

Did you catch our recent episode about the secret to good gift giving? You can find it here .   And if you like our work, please consider a financial contribution to help us make many more episodes like this one. 

With the holidays upon us, many of us are hunting for that special something for the special someones in our lives.  It's how we show we care about them.  So why is it so hard to find the right gift?  This week, we talk with researcher Jeff Galak about why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift giver.  

If you missed any of the episodes in our recent Relationships 2.0 series, you can find them all in this podcast feed, or on our website. And if you enjoyed this series, please consider supporting our work. 

Everyone wants to be loved and appreciated. In the final episode of our Relationships 2.0 series, we revisit a conversation with psychologist Harry Reis, who says there’s another ingredient to successful relationships that’s every bit as important as love. 

If you missed any of the episodes in our Relationships 2.0 series, you can find them all in this podcast feed, or on our website. And if you enjoyed this series, please consider supporting our work.