Hidden Brain

It sounds like a movie plot: police discover the body of a young man who's been murdered. The body tests positive for a deadly infectious disease. Authorities trace the killing to a gang. They race to find the gang members, who may also be incubating the virus. This week on Hidden Brain, we revisit our 2016 story about disease, panic, and how a public health team used psychology to confront an epidemic.

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We know that we live in an ever-changing world, but one thing we often overlook is demographic change. Whether the world's population is growing or shrinking can affect many aspects of our lives, from the number of kids we have to the likelihood that we'll live to old age. This week on Hidden Brain, we explore how our planet's population is changing, and what that means for us in the century to come.

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In 2009, an old man died in a California nursing home. His obituary included not just his given name, but a long list of the pseudonyms he'd been known to use. In this episode, which we originally released in 2019, we trace the life of Riley Shepard, a hillbilly musician, writer, small-time con man and, perhaps, a genius.

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Think about the last time you asked someone for something. Maybe you were nervous or worried about what the person would think of you. Chances are that you didn't stop to think about the pressure you were exerting on that person. This week, we explore a phenomenon that psychologists refer to as "egocentric bias," and look at how this bias can lead us astray.

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Editor’s note: Since this episode first aired, researchers have raised concerns about a number of studies authored by Dan Ariely, including one cited in this episode. That study included data from an insurance company that purported to show that people are more truthful when they sign an ethics declaration at the beginning of a form than at the end. In an independent review, a group of researchers found evidence of data fabrication in that study. You can read more about their findings here, along with Dan Ariely’s response. The insurance company that provided the data, The Hartford, released a statement to NPR’s Planet Money in July 2023. In that statement, the company said that it had done a review of its records and that “there appear to be significant changes made to the size, shape and characteristics of our data after we provided it and without our knowledge or consent.” You can hear the full Planet Money story and read the full statement from The Hartford here. 

Additionally, a second study cited in this episode – in which Ariely reported reduced cheating among test-takers asked to recall the Ten Commandments before taking the test – has not stood up to replication by other researchers. You can read more about that here. 

We all lie. But what separates the average person from the infamous cheaters we see on the news? Dan Ariely says we like to think it's character — but in his research he's found it's more often opportunity. Dan Ariely is a professor at Duke University and the author of the book, The Honest Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves. We spoke to him in March 2017.

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Many Americans feel an obligation to keep up with political news. But maybe we should be focusing our energies elsewhere. Political scientist Eitan Hersh says there's been a rise in "political hobbyism" in the United States. We treat politics like entertainment, following the latest updates like we follow our favorite sports teams. Instead, he says, we should think of politics as a way to acquire power and persuade our neighbors to back the issues we support.

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There can be a lot of psychological noise involved in teaching. But what if we replaced all that mental clutter...with a click? This week, we bring you a 2018 episode exploring an innovative idea about how we learn. It will take us from a dolphin exhibit in Hawaii to a top teaching hospital in New York. It's about a method to quiet the noise that can turn learning into a minefield of misery.

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Where is the line between what is real and what is imaginary? It seems like an easy question to answer: if you can see it, hear it, or touch it, then it's real, right? But what if this way of thinking is limiting one of the greatest gifts of the mind? This week, we meet people who experience the invisible as real, and learn how they hone their imaginations to see the world with new eyes.

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After a disaster happens, we want to know whether something could have been done to avoid it. Did anyone see this coming? Many times, the answer is yes. So why didn't the warnings lead to action? This week, we revisit a favorite 2018 episode about the psychology of warnings. We visit a smelly Alaskan tunnel, hear about a gory (and fictional) murder plot, and even listen to some ABBA.

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What's the point of money? The answer might seem obvious: we need it to get paid for our work, and to buy the things we need. But there's also a deeper way to look at the role of money in our lives. This week we explore an anthropologist's take on the origin story of money. What if the cash and coins we carry are not just tools for transactions, but manifestations of human relationships?

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