Hidden Brain

Editor's note, December 6, 2024: Since we first published this episode with Francesca Gino in 2018, other researchers have raised concerns about the integrity of her work. In 2023, a group of scientists publicly alleged that she had fabricated data in some of her studies. You can find more information about their analysis at Data Colada.org. 

Gino has denied these allegations.

A number of Francesca Gino’s studies have been retracted by the journals that published them, including a study about karaoke that is referenced in this episode. 

Francesca Gino studies rebels — people who practice "positive deviance" and achieve incredible feats of imagination. They know how, and when, to break the rules that should be broken. So how can you activate your own inner non-conformist? This week, we ponder the traits of successful rebels as we revisit our 2018 conversation with Gino.

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If you live in a big city, you may have noticed new buildings popping up — a high-rise here, a skyscraper there. The concrete jungles that we've built over the past century have allowed millions of us to live in close proximity, and modern economies to flourish. But what have we given up by moving away from the forest environments in which humans first evolved? This week, we revisit our 2018 conversation about the healing power of nature with psychologist Ming Kuo.

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When you're hungry, it can be hard to think of anything other than food. When you're desperately poor, you may constantly worry about making ends meet. When you're lonely, you might obsess about making friends. This week, as part of our You 2.0 series, we bring you a favorite 2017 episode about the psychological phenomenon of scarcity. Researchers say this form of tunnel vision can affect our ability to see the big picture and cope with problems in our lives.

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Some people are good at putting themselves in another person's shoes. Others may struggle to relate. But psychologist Jamil Zaki argues that empathy isn't a fixed trait. This week: how to exercise our empathetic muscles. It's the first episode in our You 2.0 summer series.

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Sometimes when we believe something, we resist data that can change our minds. This week, we look at how we rely on the people we trust to shape what we believe, and why emotions can be more powerful than facts. This episode features new reporting and favorite conversations with neuroscientist Tali Sharot and philosopher of science Cailin O'Connor.

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At some point in our lives, many of us realize that the way we hear our own voice isn't the way others hear us. This week on Hidden Brain, we look at the relationship between our voices and our identities. Plus, we hear how advances in technology might help people with vocal impairments, and consider the ethical quandaries that arise when we can create personalized, customized voices.

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The Greek poet Archilochus wrote that "the fox knows many things, but the hedgehog knows one big thing." This week, we'll use the metaphor of the fox and the hedgehog as a way to understand the differences between tacticians and big-picture thinkers. We'll explore the story of a pioneering surgeon whose hedgehog tendencies led him to great triumphs, and a heartbreaking tragedy. This episode first aired in May 2017.

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All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

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More than 70,000 people died of drug overdoses in 2017 — many of them from heroin and other opioids. One of the most widely-used tools to confront this crisis is a drug called naloxone. It can reverse an opioid overdose within seconds, and has been hailed by first responders and public health researchers. But in 2018, two economists released a study that suggested naloxone might be leading some users to engage in riskier behavior — and causing more deaths than it saves. This week, we talk with researchers, drug users, and families about the mental calculus of opioid use, and why there's still so much we're struggling to understand about addiction. This episode originally aired in October 2018.

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Does living with animals really make us healthier? Why do we eat some animals and keep others as pets? This week on Hidden Brain, we talk with psychology professor Hal Herzog about the contradictions embedded in our relationships with animals.

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