Hidden Brain

How do you change someone's behavior? Most of us would point to education or persuasion. But what if the answer lies elsewhere? Today we explore a revolutionary insight about human nature, one that will take us on a journey from Budapest to the hills of Rwanda.

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Editor’s note: Since this episode first aired, researchers have raised concerns about a number of studies authored by Dan Ariely, including one cited in this episode. That study included data from an insurance company that purported to show that people are more truthful when they sign an ethics declaration at the beginning of a form than at the end. In an independent review, a group of researchers found evidence of data fabrication in that study. You can read more about their findings here, along with Dan Ariely’s response. The insurance company that provided the data, The Hartford, released a statement to NPR’s Planet Money in July 2023. In that statement, the company said that it had done a review of its records and that “there appear to be significant changes made to the size, shape and characteristics of our data after we provided it and without our knowledge or consent.” You can hear the full Planet Money story and read the full statement from The Hartford here. 

Additionally, a second study cited in this episode – in which Ariely reported reduced cheating among test-takers asked to recall the Ten Commandments before taking the test – has not stood up to replication by other researchers. You can read more about that here. 

We all lie. But what separates the average person from the infamous cheaters we see on the news? Dan Ariely says we like to think it's character — but in his research he's found it's more often opportunity. Dan Ariely is a professor at Duke University and the author of the book The Honest Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves. We spoke to him in March 2017.

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When you're hungry, it can be hard to think of anything other than food. When you're desperately poor, you may constantly worry about making ends meet. When you're lonely, you might obsess about making friends. This week, we bring you a March 2017 episode about the psychological phenomenon of scarcity. Researchers say this form of tunnel vision can affect our ability to see the big picture and cope with problems in our lives.

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Imagine seeing a cockroach skitter across your kitchen counter. Does that thought gross you out? This week, we take an unflinching look at the things that make us say "ewww." Plus, why disgust isn't as instinctive as we might assume.

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Boys get the message at a young age: don't show your feelings. Don't rely on anyone. This week, we take a close look at misguided notions of masculinity in the United States. We explore how those notions create stressed-out romantic relationships, physical health problems, and a growing epidemic of loneliness. Plus, we consider how we might begin to tell a different story about what it means to be a man.

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A culture of racism can infect us all. On this week's Radio Replay, we discuss the implicit biases we carry that have been forged by the society around us.

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Do humans act rationally? Economic theory has long told us the answer is "yes." But a half century ago, two psychologists — Daniel Kahneman and Amos Tversky — began to challenge this notion. Their work laid the foundation for behavioral economics and influenced many scholars who've followed in their footsteps. This week, we mark our 100th episode by talking with Daniel Kahneman about his collaboration with Tversky, and how their work transformed our thinking about judgment, memory, and the mind itself.

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More women are running for political office than ever before in American history. But in politics and many other fields, women still struggle to attain positions of power. Researchers say they're often trapped in a "double bind" — a series of unconscious, interlocking stereotypes we have about men, women and the nature of leadership. This week, we take a closer look at the double bind as we revisit a favorite episode from October 2016.

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Envy is one of the most unpleasant of all human emotions. It also turns out to be one of the most difficult for researchers to study. And yet, there's mounting evidence that envy is a powerful motivator. This week, we explore an emotion that can inspire us to become better people — or to commit unspeakable acts.

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Several years ago, sociologist Brooke Harrington decided to explore the secret lives of billionaires. As she told us in this favorite episode from 2016, what she found shocked her.

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