Nathan Allebach, brand consultant and author of https://www.vulture.com/2019/06/brand-twitter-jokes-history.html was for many years the twitter voice of Steak-umm brand meats. As such he engaged with gaseous comedians and angsty millennials and has some theories as to why it all worked. Plus, a media without breathing room makes for madness and the Mar-A-Lago black boxes are like dada experimental theater.

Produced by Joel Patterson and Corey Wara and Ian Scotto

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