High Value Sales Show by Eversprint.com

High Value Sales Show by Eversprint.com

By Eversprint.comBusiness
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High Value Sales Show by Eversprint.com episodes

  • First Movers Advantage - David Fetterolf of Stratus Video

    David Fetterolf, the President of Stratus Video, grew his company's revenue from $4.4m in 2014 to $47.4m in 2017, a 973% increase, and now they're on track to grow double digits in 2018.  

    Stratus Video is the world's largest and fastest growing video remote interpreting company with over 1,600 hospitals and thousands of clinics using their solutions.  

    In this interview with Eversprint's Malcolm Lui, David shares how he and his team accelerated their high value sales by:  

    • Having a significant first movers advantage via their video remote interpretation that is still years ahead of the competition.  
    • Adding two complementary products: over the phone interpretation, and an Uber-like in person solution that connects hospitals directly with local interpreters.  
    • Having a very focused sales team that initially targeted very large health systems and grew their market share rapidly.  
    • Laying the foundation to potentially enter new markets in the future, such as schools for parent-teacher conferences, courts for depositions and hearings, and large employers for their employees who do not speak English well, or who are deaf. 
    29 min
  • From 100 to 300 Recurring Clients in 4 Years - Alex Melen of SmartSites

    Alex Melen, the co-Founder and Co-CEO of SmartSites, grew his company's revenue from $1.7m in 2014 to $3.5m in 2017, a 110% increase, and now they are on track to hit $5m this year.  

    SmartSites is a full service digital agency that provides website design and development, SEO, and PPC.  

    In this interview with Eversprint's Malcolm Lui, Alex shares how he and his team accelerated their high value sales by:  

    • Focusing on their clients and providing a five star experience while helping small businesses get into the digital world.  
    • Keeping their employees happy so that they'd be excited to come to work and provide results for clients.  
    • Maintaining their culture as they add more staff. When combined with the above, this allows them to provide quality service to customers and maintain their reputation.  
    • Spending $40K-$45K a month on PPC ads to generate new leads for themselves. Currently every dollar they spend on PPC returns around $4.50 of lifetime client revenue.  
    • Offering clients a full suite of services, which in turn allows for higher revenue per client. 
    42 min
  • It’s all about Behavioral Health – Stan Monroe of Carolina Partners

    Stan Monroe, the President of Carolina Partners in Mental HealthCare, grew his company's revenue from $8.5m in 2014 to $13.8m in 2017, a 63% increase, and now they're on track to hit $15m in 2018.  

    Carolina Partners provides mental health services throughout North Carolina with 37 locations.  

    In this interview with Eversprint's Malcolm Lui, Stan shares how he and his team accelerated their high value sales by:  

    • Executing their business plan successfully across all fronts, from opening new branches to hiring clinicians to marketing to generate referrals and new patients.  
    • Marketing across a diverse array of channels, including internet, radio, print, direct mail and physical liaisons. Internet marketing is their biggest single source of new patients.  
    • Developing their tele-health service to patients who are home bound, a segment with attractive long term growth prospects.  
    • Taking advantage of their scale (they are now one of the largest providers in the US) to expand into other states. 
    38 min
  • Squeezing Out Inefficiencies - Chad Jampedro of GSF Mortgage

    Chad Jampedro, the President of GSF Mortgage Corporation, grew his company's revenue from $12.4m in 2014 to $30.5m in 2017, a 144% increase, and now they are on track to hit aroud $30m this year.  

    GSF Mortgage provides home loans, reverse mortgages, refinancing and new home construction loans across 32 states.  

    In this interview with Eversprint's Malcolm Lui, Chad shares how he and his team accelerated their high value sales by:  

    • Automating as many tasks as possible to save time and effort for borrowers and their team alike. This reduced the days from application to close from 46 days in 2014 to 20-23 days today. (The industry average is 37-38 days.)  
    • Generating 20% of their new business via PPC ads, 60% via referrals, and the remainder from other channels. Adwords provided the the highest ROI. Facebook on the other has proven to be much more challenging.  
    • Applying his Plan, Measure, Adjust management style to all facets of their business. For their marketing, their in-house team measured and adjust their PPC campaigns on a daily basis.  


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    38 min
  • Digital Transfomer - Michael Kalman of MediaCrossing

    Michael Kalman, the CEO and Founder of MediaCrossing, grew his company's revenue from $2.6m in 2014 to $13m in 2017, a 407% increase, and now they are on track to hit $23m this year.  

    MediaCrossing helps agencies and advertisers achieve better results through digital advertising.  

    In this interview with Eversprint's Malcolm Lui, Michael shares how he and his team accelerated their high value sales by:  

    • Hiring the best people and developing the best platform and processes, so that their team can deliver exceptional client results.  
    • Providing their clients with the same tool set of multi-national brands via their programmatic technology.
    • Investing heavily in the first year of a new client relationship so that they will be intimately familiar with their brand, customers and objectives.  
    • Hiring carefully, not just on skills and fit with their culture, but also to ensure that they build up capacity too far beyond their client needs.  
    38 min
  • Cost Effective Health Insurance - Mike Schroeder of Roundstone

    Mike Schroeder, the President of Roundstone, grew his company's revenue from $6m in 2014 to $13.4m in 2017, a 122% increase, and now they are on track to hit $17m this year.  

    Roundstone provides health insurance solutions for small and mid-size employers that are transparent, flexible and cost-effective.  

    In this interview with Eversprint's Malcolm Lui, Mike shares how he and his team accelerated their high value sales by:  

    • Solving a big problem for middle market companies: health insurance with rising costs that was also difficult for their employees to evaluate and select.  
    • Educating insurance advisers and employers about how their solution can solve these big problems through their sales force, website, public speaking, tradeshows and their own Medical Captive Forum.  
    • Constantly refining their message for the buying motivators and pain points of insurance advisors, employers and employees. 
    29 min
  • Speed, Process, People – Tom Azelby of Bandwave Systems

    Tom Azelby, Founder and Managing Partner of Bandwave Systems, grew his company's revenue from $2.9m in 2014 to $6.1m in 2017, a 107% increase, and now they are on track to hit $8m this year.  

    Bandwave Systems provides broadband aggregation solutions that delivers last mile internet connectivity across the globe.  

    In this interview with Eversprint's Malcolm Lui, Tom shares how he and his team accelerated their high value sales by:  

    • Focusing exclusively on enterprise companies with a 25 to 500 bricks and mortar locations. 
    • Having processes and a team that can provide full quotes within 48 to 72 hours, which in turn allows IT managers to move forward with their buying decision more quickly.  
    • Having the capability to implement on a small scale first, and then slowly roll it out all branches of their enterprise client.  
    • Opening a new office in Florida that will provide network redundancy and open up a new market for local enterprise sales.  
    40 min
  • The A-Team - Ryan Vong of Digital Pi

    Ryan Vong, CEO of Digital Pi, grew his company's revenue from $1.3m in 2014 to $5.5m in 2017, a 323% increase, and now they are on track to hit $8.2m this year.  

    Digital Pi helps companies leverage the marketing automation capabilities of the Marketo platform.  

    In this interview with Eversprint's Malcolm Lui, Ryan shares how he and his team accelerated their high value sales by:  

    • Working only with clients where they can deliver successful results, where their services support their client's strategic objectives.  
    • Having their A-team, the people who can help their clients best, work with the clients from day one, from the first pitch to the last day of the project.  
    • Recognizing that their market changes fast and that new marketing automation use cases can surface quickly and create new opportunities.  
    • Diversifying into B2C marketing automation, where they can leverage their B2B infrastructure and process expertise. 
    29 min
  • Outsourced Accounting Boom – Jennifer Barnes of Pro Back Office

    Jennifer Barnes, the Co-Founder and former President of Pro Back Office, grew her company's revenue from $1.5m in 2014 to $5.5m in 2017, a 267% increase, and now they are on track to hit $6.7m this year.  

    Pro Back Office provides accounting, finance and business consulting services to business owners.  

    In this interview with Eversprint's Malcolm Lui, Jennifer shares how she and her team accelerated their high value sales by:  

    • Positioning and structuring her company to ride the fast growing trend to outsource accounting services.  
    • Generating referrals by doing a great job with their clients, especially with banks, CPA firms, and CEO coaches who then refer their clients back to them.  
    • Adding new clients and hiring of new team members at a measured pace that allows them to continue delivering high quality service.  
    • Providing an employee compensation structure that allows them to work flexible hours and allows the company to manage costs at the same time. 
    24 min
  • Outsourced Marketing that Works – Chris Ciunci of TribalVision

    Chris Ciunci, Founder & Managing Partner of TribalVision, grew his company's revenue from $2.5m in 2014 to $6.1m in 2017, a 144% increase, and now they are on track to hit $6.8m this year.  

    TribalVision provides a flexible cost effective alternative to traditional marketing solutions.  

    In this interview with Eversprint's Malcolm Lui, Chris shares how he and his team accelerated their high value sales by:  

    • Wowing their clients with exceptional service to generate referrals, references, reviews and testimonials.  
    • Happily eating their own cooking. The multi-channel marketing services they provide and offer to clients and prospects are they same ones they use to grow their own business (and land the #1 search result position on Google for the keyword "outsourced marketing firm").  
    • Continuously refining and improving their current marketing channels (such as paid search, SEO, retargeting to name a few) and adding new ones (such as 1-1 personalized marketing for their top 100 client target list).  
    26 min

About High Value Sales Show by Eversprint.com

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Listen in as Malcolm Lui of Eversprint.com speaks with C-suite and senior execs about how they accelerated their high value sales.