Higher Ed Pulse

Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment, market demands, and religious affiliation.

• Enrollment Trends: Christian colleges are facing a notable decline in enrollment and school closures that have spiked post-pandemic.
• Market Dynamics: Shifts in market demand away from liberal arts to more career-oriented outcomes and increased price sensitivity are notably affecting faith-based institutions.
• Cultural Shifts: A national move away from religious affiliation is putting additional pressure on faith-based schools.
• Regional Influences: Geographic location plays a significant role, with institutions in the Bible Belt experiencing sustained interest compared to those in the Northeast facing severe declines.
• Strategic Responses: Successful strategies for growth include diversifying academic offerings, clarifying brand differentiation beyond just being a Christian institution, and innovative tuition models.

https://universitybusiness.com/after-exhausting-all-avenues-to-avoid-going-under-notre-dame-college-closes
https://www.bloomberg.com/news/articles/2024-02-21/notre-dame-s-tiny-namesake-shows-plight-of-religious-colleges?embedded-checkout=true
https://www.highereddive.com/news/are-faith-based-colleges-in-trouble-it-depends/690597/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized communication across multiple platforms, Brett dives into the intricacies of creating a cohesive digital presence that caters to prospective students effectively.

• Strategic Integration: Brett emphasizes the importance of a coordinated digital strategy that integrates various communication channels—from social media to text messaging—to create a seamless student recruitment experience.
• Innovative Use of Technology: Exploring cutting-edge digital platforms and tools, such as AI and student engagement platforms, to improve interaction with students and streamline the enrollment process.
• Continuous Learning and Adaptation: The ongoing process of adapting to new digital trends and technologies to maintain a competitive edge in graduate recruitment.

Guest Name: Brett DiMarzo, Director of Graduate Enrollment Digital Strategy, Boston College

Guest Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role, emphasizing the diverse skill sets needed in higher education leadership, from student recruitment to budget management. She also dives into the critical role of continuous learning, value of teaching yourself new skills, and the promise of AI in academic settings.

• Career Evolution in Higher Ed: Lauren discusses her transition from recruitment to strategic decision-making roles, highlighting the importance of adaptability and continuous learning.
• Professional Development: Lauren's involvement in the Professional Development Committee at NAGAP, planning institutes and seminars that foster career growth for both new and experienced professionals.
• Self-Directed Learning: Lauren emphasizes the necessity of self-teaching in today’s fast-evolving educational landscape, with personal anecdotes about her learning journey and resource recommendations.
• Networking and Professional Growth: The significance of building and leveraging professional networks in advancing one's career in higher education.

Book Recommendation: https://annhandley.com/everybodywrites/

Guest Name: Lauren McGowan, Director of Recruitment and Admissions, University at Buffalo School of Social Work

Guest Bio: Lauren McGowan is the Assistant Dean for Admissions and Enrollment for the University at Buffalo School of Social Work where she has worked for over seven years.  She previously worked for the University at Buffalo School of Nursing as a Graduate Recruitment Coordinator and for D’Youville College as an Undergraduate Admissions Counselor. She has a master’s degree in higher education administration from Buffalo State University and has been working in enrollment management since she graduated in 2012. Lauren received NAGAP’s Visionary Award at the 2023 Summit and serves as a co-host for the NAGAP Report Podcast. In 2019, she received a NAGAP Winter PDI Fellowship and the National Deans and Directors of Social Work Admissions Rookie of the Year Award.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.

• Evolution in Graduate Marketing: How digital marketing and content strategies have adapted to meet the unique needs of grad schools.
• Sustainable Strategies: Insight into effective marketing techniques that balance innovation with practical execution, such as leveraging email and selective digital advertising.
• The Importance of Strategy: Emphasis on the necessity of a focused marketing approach rather than an omni-channel strategy, especially in resource-strained environments.
• Leveraging Legacy and Experience: DD Agency's 40-year journey showcases the value of deep industry knowledge and long-term relationships in driving success.
• Adapting to Market Demands: Discussion on how graduate programs are pivoting strategies to counterbalance undergraduate enrollment declines.

Guest Name: Tony Fraga, CEO of DD Agency

Guest Bio: For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the debut episode of this new Pulse Check series on leadership in Higher Ed, listeners will learn about the difference between managing and  leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust. We close with how to prioritize self care to be present for your teams.  

Host Name: Carrie Phillips

Host Social:
https://www.linkedin.com/in/carriehphillips/
https://www.twitter.com/carriehphillips/

Guest Name: Jenny Petty - University of Montana 

Guest Social:
https://www.linkedin.com/in/jennydurnanpetty/
https://twitter.com/iamjennypetty

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey, and his exciting transition into UPenn’s Master’s in Education Entrepreneurship program. This episode is a must-listen for anyone interested in how forward-thinking teachers are embracing — not fearing — artificial intelligence and preparing their young students.

Key Takeaways:

• Practical AI Applications: Winston Roberts utilizes AI to make his financial literacy classes more relevant and practical, preparing students for a future dominated by technology.
• Impact of AI on Jobs: Discussion on the transformative role AI will play in creating new job opportunities and the necessity to adapt educational curricula accordingly.
• Educational Innovation: Insight into Winston’s upcoming participation in UPenn’s innovative program, blending business acumen with educational reform.
• Advocacy for Modern Teaching Methods: Winston advocates for a shift in educational approaches to embrace technology and prepare students more effectively for future challenges.
• Career Transition: From a legal assistant to a pioneering educator, Winston’s career journey highlights the importance of impactful work over traditional paths.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized learning experiences and shaping the future of educational models through strategic AI integration and partnerships.

Key Takeaways:

• Minerva’s Innovative Approach: The Minerva Project is at the forefront of educational innovation, using AI to tailor learning experiences and extend their impact through global partnerships.
• Potential of AI in Education: AI offers opportunities to overhaul traditional teaching methods, emphasizing personalized student engagement and efficient curriculum development.
• Navigating Challenges: While AI presents significant advancements, it also requires institutions to adapt swiftly to these changes to remain relevant and effective.
• Vision for the Future: The integration of AI could dramatically reshape education, making it crucial for leaders to proactively embrace these technologies.
• Leadership and Implementation Advice: Institutions should foster an environment open to innovation, engage directly with students in AI initiatives, and invest in new technologies to lead the educational transformation.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology. She explains and explores “FATE” — the importance of incorporating fairness, accountability, transparency, explainability, and privacy into AI systems. Obi underscores the impact these principles can have on both developers and consumers of AI.

Guest Name: Obi Ogbanufe, Ph.D., Assistant Professor of Information Technology and Decision Sciences at the University of North Texas.

Guest Bio: Dr. Obi is a researcher and an educator. She teaches data mining, cybersecurity, predictive analytics, and data warehousing courses. Her research includes behavioral security, cybercrime, ethics of artificial intelligence, and risk management. She is also a recipient of the National Science Foundation CyberCorps Award. Her research has been published in peer-reviewed journals, including Information Systems Journal, Decision Support Systems, and Information & Management. She has a Bachelor of Engineering in Computer Science and Engineering, a Master of Science in Systems Engineering and Management, and a PhD in Information Systems.
Dr. Obi has worked in many technical and managerial roles in the private and public sectors. She founded Indigomark LLC, a technology consulting company, and is the author of the book series "Technology Made Simple for the Technical Recruiter" and other technical screening books in Java, Databases, and Artificial Intelligence/Machine Learning.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.

Key Takeaways:

• Venture Capital Challenges: Insights into how previous high investments are now struggling due to market downturns, affecting innovation funding.
• Market Realities and Opportunities: Exploration of the current market dynamics, identifying potential winners and the ongoing importance of effective marketing.
• Networking and Industry Dynamics: Observations from the conference highlight continuous industry movements and personal changes within the field.
• Globalization of Education: Conversations about expanding educational influence beyond local boundaries to a global scale.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.

• Discover the crucial role insights play in shaping a compelling brand narrative.
• Learn how to find substance amidst a crowded, transactional, and noisy market landscape.
• Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.
• Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.
• Understand the significance of cultural fit for long-term success in brand development and mergers.

Guest 1 Name: R. Ethan Braden
Guest 1 Social: https://www.linkedin.com/in/robertethanbraden/

Guest 2 Name: Kati Pratt
Guest 2 Social: 
https://www.linkedin.com/in/katipratt/
https://twitter.com/Kati_Pratt

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.