No doubt you’ve seen that iconic representation of the moment when a new idea is born. You know – the whole “lightbulb pops up over somebody’s head” graphic. It’s eye-catching for sure, but it turns out that’s not actually how ideas come to us. In this episode of KUT’s podcast Higher Ed, Jennifer Stayton and Southwestern University President Dr. Ed Burger discuss how ideas are formed and how they flow. It’s much more river than lightbulb.

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