Mike Dillon – CFO of the Pittsburgh Penguins – on the "triangle offense" of ticketing, marketing, & strategy that allows them to react to data models and test new initiatives throughout the season.

He cites the example of optimizing games with lower projected attendance by adding indoor fireworks shows - safely.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=af0e1988a4018fc3975cc40c75e865a2

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