After years of print conversations through DMs, we finally are meeting the fellas behind Subucoola in Germany. Holger & Sebastian are truly passionate about their craft, and the goals they've set for themselves are truly refreshing to hear. Topics of discussion include: Shirt Show Summer Camp, brioche, running your own retail brand, ads, learning printing through school, SOPs, shifting away from custom work, aiming to make a difference rather than a larger profit, production sheets, and reading.