Hook Better Leads: Home Service + Roofing Marketing

Adam Sand of Roofing Business Partner, talks about when you NEED a CRM, why he loves Hubspot for roofing, the pro's and con's of niched CRM's and when it's time to make a switch.

I picked Ben Menchaca's brain about where to find high-performing door-to-door salespeople, what they have in common - how he'd get an advantage first year. 

Find Ben on Facebook https://www.facebook.com/ben.menchaca.5

Contractors say they want more business - but you and I both know LEADS are slipping through the cracks

- Contractors are not working leads well, they’re sloppy
- There isn’t clarity on who’s working what, or the last touch.

So how to remedy it? Ben Hodson, the CEO of Job Nimbus and I chat about how to ensure each lead you've worked hard to get – is taken care of, systematically. 

https://jobnimbus.com

Should you join a mastermind? Getting around like minded people can be a major accelerant to any business, but how do you sort through the good and bad groups? What's best for you? I chat with Hunter Ballew of Roofing.com and RepCard about leadership, and how to understand the pro's and con's of niched groups and Roofing focused groups.

I see one thing that ties many of the roofing companies that get over 5-10M together, and that's a Roofing Business Integrator! An Integrator is a detail-oriented operations person, we talk through how to find one, how integrators and visionaries can get along, and why this may be the missing ingredient to your next level growth! Hardline's Site: https://hardlinesc.com/

How does lead generation compare to marketing your brand / building a brand for roofing companies. We talk about what works, and how to think of your marketing efforts. From the perspective of two very experienced roofing marketers.

https://hitedigital.com/bradley

We sat down with Karine Woodman, the brilliant entrepreneur behind 24 Hr Bookkeeper (just for contractors) and asked her about how to fix issues with cashflow in roofing businesses. She didn't hold back. 

https://24hrbookkeeper.com/

Joseph Hughes of contractordynamics.com talks us through the common mistakes he sees people making with Facebook ads, and how to remedy them:

An intelligent marketing manager at a contracting company in California asked me that today on a Zoom call.

Figured I’d be generous and share with you too 

#1) Low Lead Quality - this is solved by doing a few things: creating content that positions your company the way you want your market to perceive you, distributing content to make people aware of your brand, build value before asking for someone’s information, crafting messaging that turns the right people on and the wrong people off.

#2) Lack of Conversion - aka not being able to get in touch with leads and set appointments. This is solved by having an automated lead-handling & follow up system, and also by manually following up with all leads immediately and frequently.

#3) Not Understanding The Data - marketing is testing. You need to be able to read the data and make decisions about it. If not, you’re just throwing darts and hoping something sticks; it’s complete guesswork.

Whether you’ve run FB Ads yourself or have hired someone else to do it for you, if they didn’t work (or they’re not currently working), it’s very likely due to a combination of the reasons I’ve listed above.

Fortunately, they’re all solvable. Every problem has a solution. And you’re not the first one to try to solve this problem. The good news is that many, many people have already solved these problems. All you need to do is tap into the solutions, and the sky's the limit.

How can we fix the relationship between marketers AND contractors? It feels broken sometimes, particularly when you look at the angst from contractors in Facebook groups. We share what we think might be going on, a Better Way.

Roofer Marketers Website: https://roofermarketers.com/

Questions:

How do you have Appropriate Expectations with a marketing or Lead Generation company?

What’s the Marketers fault? What’s the sales process’s fault?

What’s the difference between Pay-Per-Click, and Pay-Per Lead?

Speed to Lead - Touch Points - Great Salesmanship?

How Can We Have a Better Relationship?