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Do the clothing choices of equine veterinarians affect client trust? Join us as we welcome Drs. Erin O'Neil and Callie Fogle to unpack their eye-opening survey results on equine veterinary attire preferences. We explore the "white coat effect" and reveal that horse owners often favor scrubs and coveralls, challenging traditional expectations. Discover why first impressions matter so much and how attributes like knowledge, competency, trustworthiness, and compassion top the list of what horse owners look for in their vets. You'll also gain insight into why personal features like tattoos and piercings don't play as big a role in client perceptions as you might think.

Erin and Callie share surprising findings from their research, such as the unexpected popularity of coveralls and the intriguing gender biases linked to attire choices. Learn how seasonal and environmental factors shape what equine vets wear. This episode offers a comprehensive look at how equine veterinary attire influences client trust.

JAVMA article: https://doi.org/10.2460/javma.24.02.0083

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