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Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business?

Sadly, most advertising efforts result in disappointment. Why?!

Tune in as Denise Alvarez (Stormlily Marketing) shares 3 questions to ask yourself as a business owner before you open up your wallet and sign that next ad contract. Stop wasting your hard-earned dollars and start using the advertising methods that actually work for YOUR audience!

You'll also learn which three types of ads we recommend considering in 2021, such as:

Equine Association & Membership AdvertisingSocial Media AdvertisingPodcast Advertising... plus one bonus advertising method that Denise mentions near the end of the show!For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode5.

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Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

HORSES IN THE MORNING Episode 2676  – Show Notes and Links:

• Link to Sound File for Sight Impaired:  Click Here
• Show Host: Glenn the Geek (see host bios) and Dr. Wendy Ying
• Visit our Facebook page for all the pics and posts.
• Title Sponsor: Horseware
• Pic: Harness Horse Youth Foundation
• Traditional Chinese Medicine: Spring Allergies
• Product of the Month: Golden Yellow Topical Salve
• Carriages 101: Kathleen from the Carriage Association of America on the invention of brownies and how that ties to carriages.
• Guest:  Geir Kanstad of the Florida Horse Park
• Guest: Ellen Taylor Executive Director of the Harness Horse Youth Foundation
• Guest: Abbie Trexler ADS Update
• Tremont Training Tip:  NA
• There’s an App for that!  Download our FREE new Horse Radio Network App for iPhone and Android
• Follow Horse Radio Network on Twitter
• Support for this podcast provided by: American Driving Society, Dr. Wendy Ying

Time Stamps:

02:30:  TCVM Product of the Month
06:16: Kathleen from the Carriage Association of America
25:30: Ellen Taylor Executive Director of the Harness Horse Youth Foundation
36:00: Abbie Trexler ADS Update
40:50: Geir Kanstad of the Florida Horse Park
51:30:  TCVM Segment

Canadian Olympian Jessica Phoenix joins us to celebrate being only the 17th Eventer to start in one hundred 4* Events.  Plus, Steve Kraus, Head of Farrier Services at Cornell University explains what Hoof Wall Flare is and what can be done about it and some Weird News.  Listen in...

HORSES IN THE MORNING Episode 2675 – Show Notes and Links:

• The HORSES IN THE MORNING Crew: Glenn the Geek:  co-host, executive in charge of comic relief, Jamie Jennings:   co-host, director of wacky equestrian adventures, Coach Jenn:  producer, Chaos Control Officer.
• Title Sponsor: State Line Tack
• Photo: Jessica Phoenix
• Guest: Jessica Phoenix, get her book Rise, The Jessica Phoenix Story
• Guest: Steve Kraus, CJF, Head of Farrier Services, Lecturer, Large Animal Surgery, Dept. of Clinical Sciences
  College of Veterinary Medicine, Cornell University
• There's an App for that!  Download the new FREE Horse Radio Network App for iPhone and Android
• Follow Horse Radio Network on Twitter
• Additional support for this episode by: Equiderma and Listeners Like You

Time Stamps:

04:30:  Daily Whinneys:
15:06:  Guest:  Jessica Phoenix:
25:42:  Guest:  Steve Kraus
37:01:  Weird News
50:08:  Zeus's Full Body Scan
1:08:50 - Auditor Only Post Show

Western Dressage with Stacy Westfall:  Joanne Coy joins me today for both the Judges View and the Trainers Tip.  In the Judges view we discuss the value of showing to well trained judges and how the high level of training is a benefit to the show competitors. In the Trainers Tip we discuss the value of understanding how each particular horse processes or think, particularly during groundwork and how Western Dressage competitors could be eligible to win a saddle!  Listen in...

Guests and Links Dressage Episode 615:

• Host:  Stacy Westfall From Stacy Westfall Horsemanship
• Official Podcast of the WDAA and  United States Dressage Federation
• Guest: Joanne Coy
• Total Saddle Fit Tip: Joanne Coy
• Download the FREE Horse Radio Network app for iPhone and Android
• Follow Dressage Radio Show on  Facebook, and follow Horse Radio Network on Twitter
• Please visit our sponsors, they make all this possible: Hahn Plastics, Total Saddle Fit, Kentucky Performance Products

Mustang Episode:  We hear from Abigail Illenberger about how she adopted her mustang and the next steps in their journey together.  Abby Illenberger adopted her mustang, Snooze, from the 2020 California Extreme Mustang Makeover with just over 100 days of training. Abby owns and operates Harmony with Horses, a kids horsemanship program, in San Juan Capistrano, California. Listen in...

HORSES IN THE MORNING Episode 2674 – Show Notes and Links:

• Your Hosts:  Michelle Bonds, Director of Marketing, and Alex Kappert, Executive Director of the Mustang Heritage Foundation
• Picture: Abigail Illenberger and Snooze
• Title Sponsor:  Mustang Heritage Foundation
• Guest: Abigail Illenberger from Harmony with Horses
• There’s an App for that!  Check out the new Horse Radio Network app for iPhone and Android
• Follow Horse Radio Network on Twitter or follow Horses In The Morning on Facebook
• Additional support for this podcast provided by Mustang Heritage Foundation

We chat about the Kentucky Derby 2021 and the winner Medina Spirit and Pat Raia from "What Italians Really Eat" shares her favorite Derby party recipe from the weekend.  Plus, Equestrian First World Problems and other equestrian news.  Listen in...


HORSES IN THE MORNING Episode 2673 – Show Notes and Links:

• The HORSES IN THE MORNING Crew: Glenn the Geek:  co-host, executive in charge of comic relief; Jamie Jennings: co-host, director of wacky equestrian adventures; Coach Jenn:  producer, Chaos Control Officer.
• Picture: Kentucky Derby 2021
• Title Sponsor: Kemin Equine, Learn more at Kemin.com/leakygut
• Guest: Pat Raia with What Italians Really Eat
• There’s an App for that!  Check out the new Horse Radio Network app for iPhone and Android
• Follow Horse Radio Network on Twitter or follow Horses In The Morning on Facebook
• Additional support for this podcast provided by Listeners Like You

Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.

She has written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Rider and Girl Forward. Heather also just released her latest co-authored book called Body Conditioning for the Horse & Rider.

(We weren’t kidding when we said she wore MANY hats!)

In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.

You’ll hear:

• Why a book is better than a business card
• How to combat your fears and overthinking when it comes to writing a book
• Why she takes a 1-month break in between her final book drafts
• What kind of money you need to set aside to publish your first book

Additional resources mentioned in this episode:

• Blog – timidrider.com
• Publishing Company – waterhorsepress.com
• Bodywork Services – animalbodywork.com

Support the show

Piper and Catie are joined by lifelong equestrian Lesley Kagen to discuss what it takes to be a bestselling author and Dr. Angie Yates to talk about innovations in veterinary medicine. Brought to you by Taylor, Harris Insurance Services.

• Hosts: Piper Klemm and Catie Staszak
• Title Sponsor: Taylor, Harris Insurance Services, THIS
• Guest:  Lesley Kagen
• Guest: Dr. Angie Yates
• Subscribe To: The Plaid Horse Magazine
• Equestrian College Courses with Dr. Klemm
• Sponsors: Springtime Supplements, Legends Horse Feed, Show Strides Book Series

• The HORSES IN THE MORNING Crew: Glenn the Geek:  co-host, executive in charge of comic relief, Jamie Jennings: co-host, director of wacky equestrian adventures, Coach Jenn:  producer, Chaos Control Officer.
• Title Sponsor: Kentucky Performance Products
• Photo: Horses in the Morning
• Guest: Ahesahmahk Dahn of The City Ranch in Baltimore | Facebook | Video
• Guest: Auditors Dani and Andrew
• Follow Horse Radio Network on Twitter
• Additional support for this episode by: Horseloverz, Wintec Saddles, Dog Podcast Network, and Listeners Like You

Meet the screen writer for the Black Stallion, brought on to the set for her knowledge of horses. Monty and Jeanne Rosenberg chat about the horses and the actors involved in this remarkable movie. Carla Bauchmueller is The Intuitive Rider. Carla helps women horse owners all over the world to connect with their horse on a soul level. Listen in... 

• Show Host: Debbie Loucks
• Title Sponsor:  HandsOn Gloves, All-In-One Shedding/Bathing/Grooming Gloves
• Guest:  Jeanne Rosenberg
• Guest:  Carla Bauchmueller
• Guest:  Monty Roberts
• Support for this episode also provided by Monty Roberts EQUUS Online University 
• Monty's Calendar
• Training Tip from Ask Monty read by Jamie Jennings of the Horses in the Morning Radio Show
• Please follow Monty Roberts on Facebook
• Follow Monty Roberts on Twitter or on Instagram
• Hear all the shows on the Horse Radio Network