This week on the NOSH Podcast, NOSH editor Carol Ortenberg; reporters Lukas Southard and Adrianne DeLuca; and editorial assistant Shauna Golden discuss the team’s trip to the Specialty Food Association’s Summer Fancy Food Show. The foursome talk about spicy trends in condiments, the role wholesaling is playing for CPG brands and some shocking new products seen on the show floor.

 

In this episode:

3:17 - Carol and Lukas discuss the various versions of the chili crisp condiment seen throughout the show floor and what this means for growing the category across global food cultures.

7:00 - The team talks about how the viral YouTube show “Hot Ones” has been a boon to the hot sauce category, boosting sales for many brands who have been featured.

12:12 - Lukas tells the group about  various brands who are diversifying their retail portfolio by entering the foodservice channel.

20:30 - Adrianne asks everyone what were some of the off-the-wall and/or innovative CPG products they saw at Fancy Foods last week including Whale Sperm tortilla chips, celebrity sauces and an instant gelato dispenser.

 

“Everybody has different strategies for how to put the power of social media to work for their brands.”

-Carol Ortenberg

 

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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