What do the next 5-10 years look like? The Hospitality industry is in need of an upgrade to a new version. ‘Hospitality 2.0’ is a call to action for proactive change that will help hoteliers compete against the growing challenges presented by alternative accommodations, technological advancement, the COVID pandemic and labour constraints. It outlines a path forward for the digital transformation of our industry.

Author of “Hospitality Revenue Management Made Easy”, “Hospitality 2.0” is Ira’s second book, focused on defining what we can expect in the future, the trends, consumer and industry changes.

We discuss:

1. The most influential recent disruptions that have shaped the industry.
2. The most prominent industry trends for the future.
3. The main opportunities that lie ahead for the industry.
4. What is Hospitality 2.0?
5. How the book will help hospitality academia become more relevant and students to be more prepared for the new hospitality world.

Get the book today to learn how to succeed in Hospitality 2.0.

We reflect on the impact of the pandemic, how it has led us to where we are today and the new crisis facing the hotel industry in the future.

We discuss:

1. The principal impacts for Best Western and the wider hospitality industry.
2. How domestic tourism has profited from border closures.
3. How guest expectations have altered and how hoteliers need to think differently about the delivery of their services in the future.
4. How the commercial functions of marketing and revenue management changed now and into the future.
5. How these factors have impacted the organizational structure and management.
6. How hotels are managing the current staff shortage the opportunities for aspiring professionals at Best Western Hotels.

About BWH Group:

BWH Hotel Group is a leading, global hospitality network comprising: Best Western Hotels & Resorts, WorldHotels Collection, and SureStay® Hotel Group.

Built on the foundation of Best Western Hotels & Resorts, BWH Hotel Group was formed following Best Western’s acquisition of WorldHotels Collection a collection of hotels and resorts in the upper-upscale and luxury segments. Together with SureStay Hotel Group in the economy segment BWH covers hotel options in every market segment – from economy to luxury, a global network of approximately 4,700 hotels, in nearly 100 countries and territories worldwide.

Prior to COVID, revenue management systems primarily relied on historical data together with movement in forecasts to aid revenue management decision making. However, with changing guest booking patterns as well as external influences such as border closures, historical data may not be the most reliable basis for revenue management in the future.

We discuss:

1. How revenue managers and hoteliers need to adjust to the new demand landscape.
2. What is forward-looking data?
3. How a hotel can leverage forward-looking demand data as part of its revenue management and distribution strategy.
4. How hoteliers can get the most out of forward-looking data in their RMS.

Download “The Ultimate Guide to Using Forward-Looking Demand Data to Maximize Revenue”

Now that restrictions are easing and travel is beginning to return we discuss the opportunities for hotels to rethink their marketing, revenue management and sales.

We discuss:

1. Will price will play a key role in the future.
2. Will the loyalty programs of the future be vastly different to those of the past?
3. How can hotels encourage guests to book direct in the future?
4. How can a hotel use TikTok as a marketing channel?
5. How is storytelling in Instagram different to Facebook and how will it surpass Facebook and other social channels in the future?
6.  How can hoteliers leverage email in the future and why is it so powerful?
7. How can hotels ensure they rank on search engines in the future and convert search traffic into bookings?

Download the whitepaper and learn more about Frederic and Gonzo marketing here.

We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.

We discuss:

• What exactly is the paradox of hotel marketing.
• The importance of marketing in today’s competitive industry
• How to communicate the quality of your service through your marketing channels.
• What a good hotel website looks like in order to drive direct bookings.
• Do you need to invest heavily in marketing and hire a top-tier agency to compete?

Nicki Graham, Vice President of Marketing at Cendyn, and Robert Schimmel, Vice President of Product Management at Cendyn, detailed the impact of these privacy changes and how hotels can prepare for the challenges ahead so they can get back to the core of hospitality — creating meaningful relationships with their guests.

This is an audio recording of the webinar, in which we discuss:

• What’s next for email marketing following Apple’s Privacy update

• The Apple Privacy changes your hotel needs to know about right now

• How privacy protection is changing email marketing

As President, Sabre Hospitality Solutions, Scott Wilson has a global perspective of industry recovery, including how many hotels are thriving.

Scott shares his insight including lessons to be learned from his experience in the retail and airline industries, to assist hoteliers to maximise opportunities through recovery and beyond.

Learn more about Sabre.

The pandemic has changed the way we live, and the way consumers purchase, moving everything even further online, including hotel bookings.

So, it is more important than ever to ensure your web presence is working hard for you. Learn why copy is important and how to ensure your digital voice communicates your service.

We discuss:

• The importance of your voice in the customer journey
• How to know if your audience is actually listening and making an impression
• When text is your friend - and when it isn't
• The most important elements of creating effective communication, cutting through the noise
• The importance of tone, how to make it positive to create the action you want
• Top 3 tips to make the customer journey great

Exploring the evolution of revenue management due to the impacts of the pandemic. Changes to the operations, the management and the systems.

We discuss:

• How the revenue management function is changing
• The impact on the requirements of revenue management systems
• Whether there is still a requirement for a dedicated revenue manager, and if so, how their role will change in the future
• The benefits for hoteliers and hotel groups through these changes.
• What’s next on the horizon for revenue management in hotels.

Guest expectations in a contactless experience have accelerated technology developments and how you can ensure you can continue to exceed guests’ expectations in the contactless world.

We discuss:

• Now the “big players” such as Apple are moving in, with the announcement of the room key for the wallet, what these advancements mean for the industry.
• How hotels can ensure they maintain ownership of the guest relationship throughout the customer journey.
• Will there still be individual solutions for the room key?
• What we can we expect in the future.