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Timestamps

00:00 Intro

01:40 Justin shares the effects of growing up without a father.

08:06 Full breakdown of the 6 basic human needs

13:40 How Justin switched from crime to clothing brand.

17:50 2 things you MUST change if you want to succeed.

20:15 How to brainwash yourself to succeed.

23:23 How to grow through your dark phase in entrepreneurship.

27:00 How Justin risked his last $10,000 to start a business.

30:50 Full breakdown of how to start and grow a $1M clothing brand with just $100.

42:25 How to test the market for your merch before release.

44:25 How to design your merch to get crazy demand.

49:00 How to handle the emotional baggage of running a successful business

56:50 The car accident that changed Justin’s life.

1:03:20 How to scale your business without increasing ad spend.

1:05:20 How to use TikTok to scale your Ecom business to $40k/month.

About the episode

Justin grew up seeing all the men in his family, including his dad, commit crimes and go to jail. He knew he had to be different, so he left Houston for Atlanta and started scaling his clothing brand with $50 on Facebook. Fast forward to today, the business has made over $10M.