How I AI

How a Creative and Strategist Uses AI to Build and Lead Future-Ready Brands


Listen Later

Welcome back to How I AI — the podcast that features real people, real stories, and real use cases of artificial intelligence in action.

This episode features Osiris Santos — a designer, strategist, and creative technologist working at the intersection of enterprise innovation and experimental tech. With nearly two decades of design experience and a career spanning everything from art to surgical robotics, Osiris shares how AI is reshaping his workflow, thinking, and creative output across industries.

In this episode:

  • How Osiris transitioned from traditional design to AI-first strategy
  • His first hands-on AI project in fintech and what changed afterward
  • Overcoming resistance to tools like Midjourney and embracing AI as a co-creator
  • Supporting large organizations in navigating AI adoption
  • Why newer companies have a strategic edge over legacy institutions
  • His evolving tech stack and why he spends nearly $1,000 per month on tools

Mentioned tools:

  • Core LLMs: ChatGPT, Claude, Gemini
  • Automation: Make.com, n8n, Zapier
  • Bot builders: Typebot, Agentic workflows, custom GPTs
  • Development stack: OpenAI/Claude APIs, JavaScript, Python, TypeScript

Spotlight: LeadMe.Pro
Osiris also shares the story behind his latest venture — LeadMe.Pro — an AI-powered lead generation platform that delivers high-intent leads directly to your inbox, often before they even find you. Built for founders and teams who want to save time and increase conversions without relying on cold outreach or ads.

Connect with Osiris:

  • Website: osirissantos.com
  • Instagram: osirissantos
  • His Product: leadme.pro

Whether you’re building solo or scaling a company, this episode offers a practical look into how someone deep in tech is using AI not just to keep up — but to lead.

Affiliate mention:
Enjoy dining out? Use my inKind link to get $25 off your next $50+ meal. This is a referral link, and I may receive a small reward if you use it. Claim your $25 here.

Want to be featured?
Have a cool AI use case or workflow? DM Brooke or apply to be a guest via the form at howiaipodcast.com.

For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. 

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

...more
View all episodesView all episodes
Download on the App Store

How I AIBy Brooke Gramer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

12 ratings


More shows like How I AI

View all
6 Minute English by BBC Radio

6 Minute English

1,756 Listeners

Late Night with Seth Meyers Podcast by NBC

Late Night with Seth Meyers Podcast

3,624 Listeners

The Daily by The New York Times

The Daily

112,408 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,549 Listeners

Armchair Expert with Dax Shepard by Armchair Umbrella

Armchair Expert with Dax Shepard

69,448 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,444 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,927 Listeners

3 Takeaways by Lynn Thoman

3 Takeaways

281 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,931 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

610 Listeners