I sit down with Crystal Waddell, founder of Simple and Smart SEO, a longtime educator-turned-SEO strategist who helps Shopify sellers stop guessing and start getting found. 

Crystal’s story is wild and human. She went from teaching and coaching to building a maker business, and she shares how a major health wake-up call reshaped what “success” even means. 

In this conversation, we unpack how AI is changing search from “keywords and volume” to intent, trust, and semantic alignment. Crystal breaks down her exact podcast and client workflows plus why “context” matters more than content now that anyone can generate content in seconds. 

🔥 Topics We Cover:

• Crystal’s path from teacher and coach to SEO strategist and Shopify seller
• Early AI days: Clubhouse, Jasper, and what changed when ChatGPT hit
• The AI confidence boost: using LLMs as a thinking partner, not a magic answer machine
• Why “semantic alignment” is becoming the real game of discovery
• How to create SOPs + delegate to AI (and eventually agents) without breaking your site
• Why context optimization beats content optimization in 2026 search
• Building a business that supports your life, not just your revenue

Tools & Concepts Mentioned in This Episode:

• AI + LLMs
  • ChatGPT, Claude, OpenClaw ClawBots
  • Gemini (comparison/testing mindset)
  • Custom GPTs (for podcast workflows + client systems)
  • Seer AI Assessment 
• Podcast + Production
  • Descript
  • Buzzsprout
  • Auphonic (audio leveling)
• Platforms + Community
  • Shopify (themes, SOPs, site systems)
  • Skool, YouTube, Clubhouse
  • Surfer SEO

Connect with Crystal

Simple and Smart SEO: https://www.simpleandsmartseo.com/
AI SEO Skool (7 day challenge): https://aiseoskool.com

Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT

 

Support your body against the invisible stress of EMFs with Leela Quantum Tech

• 5% off with affiliate code: BROOKE

 

If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sit down with Anuj Jain, a seasoned product leader who’s been building AI products long before the current hype cycle and is now shaping how enterprise AI agents work in the real world.

Anuj is the Head of Product at Nurix.ai, where he leads the development of advanced conversational and voice AI agents used by enterprises across customer support, sales, and internal operations. His background spans AI platforms, growth systems, and large scale enterprise tools, with early work leading AI product teams at Sprinklr during the first major deep learning wave.

In this conversation, we go beyond demos and buzzwords. Anuj shares how AI is being adopted inside enterprises today, why context engineering matters more than the model itself, and why AI is not a silver bullet but a system that must be trained, trusted, and evolved over time. 

He also offers a fascinating look at how India’s tech culture is adapting to AI at scale, and how he personally uses a voice agent during his daily commute to think better, prepare for hard conversations, and challenge his own ideas.

🔥 Topics We Cover:

• What it really takes to ship enterprise AI agents into production
• Why context engineering is critical for reliable AI systems
• How AI is reshaping the workforce in India and globally
• Why AI should be treated like a new hire, not a magic fix
• How voice agents can be used for thinking, decision making, and leadership
• The future of enterprise AI, agentic workflows, and internal operations

Tools & Concepts Mentioned in This Episode:

AI & Product Platforms-
 ChatGPT
 Claude Code
 Vercel

Enterprise AI & Agents-
 Nurix.ai
 Sprinklr

Productivity & Workflow Tools-
 Granola
 Cluely
 Expensify

Connect with Anuj:
LinkedIn: https://www.linkedin.com/in/anujjain23/
Company: https://nurix.ai

 

Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT

 

Support your body against the invisible stress of EMFs with Leela Quantum Tech

• 5% off with affiliate code: BROOKE

 

If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sat down with Ali Romman, a 14-year-old freshman at Alpha School in Austin who’s already using AI like a co-founder. He’s vibe coding an MVP in public and building an AI-powered tool that helps people design and buy the right gaming PC, even if they know nothing about computers.

This conversation is a real look at what kids are facing right now: AI in schools, cheating vs learning, what guardrails actually work, and why the new “gap” isn’t access to tools, it’s curiosity, initiative, and how fast you can learn.

Topics we cover:

• AI isn’t “coming”, it’s already in the classroom: what that actually looks like day-to-day
• Cheating vs learning: where Ali draws the line and why boundaries matter
• College and how AI is changing the value of traditional education
• Vibe coding a real MVP: how Ali’s building a PC configurator + chatbot
• Building in public at 14: confidence, pressure, and learning at startup speed
• Fail fast mindset: getting beta testers and feedback instead of guessing forever

Tools, Platforms, and References Mentioned:

• ChatGPT, Gemini 3 Pro, Claude 4.5 Opus
• Alpha School (https://alpha.school/)
• Cline (VS Code extension) (https://cline.bot/)
• Cursor
• “Fail Fast, Fail Often” (book) (https://www.amazon.com/Fail-Fast-Often-Losing-Help/dp/0399166254)

Who this episode is for:

• Founders and builders who want a glimpse of what the next generation is actually doing with AI
• Parents trying to navigate “should my kid use AI?” (spoiler: they already are)
• Educators and school leaders thinking about ethical AI policies and real guardrails
• Anyone who needs proof that you don’t need permission, credentials, or a CS degree to build now

 Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT

 

Support your body against the invisible stress of EMFs with Leela Quantum Tech

• 5% off with affiliate code: BROOKE

 

If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

I sit down with Bryan Reimer, Ph.D., a Research Scientist at MIT who leads research on human-centered technology at the intersection of AI, human behavior, mobility, and public policy.

Bryan has spent over two decades studying how people actually behave inside complex systems, especially in cars, organizations, and high-stakes environments where “automation” can help… or quietly make things worse.

Topics we cover:

• Why companies rush into “AI strategy” without defining the use case or ROI
• Tech-first vs consumer-first thinking and how to design for real humans
• Why observation beats assumptions when building for behavior change
• “Copilot, not autopilot”: how Bryan uses AI without giving up authorship
• Using ChatGPT as a communications teammate for editing, tone, and clarity
• The hidden problem of “work slop” and how AI can help interpret messy writing
• Why incentivizing AI adoption inside companies actually matters
• Skill atrophy: what we lose when we automate too much, and what we should build instead

Tools, Platforms, and References Mentioned:

• ChatGPT
• OpenAI’s AI Leadership Guide
• GM Super Cruise, Tesla Autopilot
• How to Make AI Useful (book, co-authored with futurist Magnus Lindkvist)

Who this episode is for:

• Founders and operators building AI into products or teams
• Leaders trying to create an AI strategy that actually makes sense
• Anyone navigating trust, safety, and ethics in automation
• Builders who care about human behavior, not just features

Learn more about Bryan Reimer:

• Book: How to Make AI Useful (available on Amazon)
• Bryan Reimer on LinkedIn: linkedin.com/in/bryan-reimer

Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT

 

Support your body against the invisible stress of EMFs with Leela Quantum Tech

• 5% off with affiliate code: BROOKE

 

If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode of How I AI, I sit down with Leon Kuperman, CTO and Co-Founder of CAST AI, right after his keynote at the Miami AI Summit during Art Basel Week.

Leon brings over 20 years of experience across software engineering, cybersecurity, and infrastructure at scale. After selling his first company to Oracle, he now focuses on one of the most overlooked forces shaping the AI economy: how efficiently we run what we build.

If you’re building with AI, scaling a product, or trying to understand what’s really happening under the hood of the modern cloud stack, this episode will change how you think about growth. 

Topics we cover:

• What Kubernetes actually is and why it matters for AI-powered products
• How workload rightsizing reduces cloud waste, energy use, and spend
• Why cloud overprovisioning has become an industry-wide problem
• How startup velocity is increasing with smaller, more technical teams
• When founders should stop relying on third-party AI APIs
• Why security and compliance must be built in from day one
• What Application Performance Automation (APA) unlocks in 2026

Tools, Platforms, and References Mentioned:

• Coursera (machine learning foundations)
• CAST AI Kubernetes Cost Benchmark Report
• Kubernetes
• AWS startup credits
• Google Cloud Platform startup programs
• Microsoft Azure startup programs
• PCI DSS (Payment Card Industry Data Security Standard)
• Amazon Rufus (AI-assisted shopping agent)
• The Lean Startup (book)

Who this episode is for:

• Founders building or scaling AI-powered products
• CTOs, engineers, and technical leaders running cloud workloads
• Startups navigating cloud costs and infrastructure decisions
• Operators focused on efficiency, margins, and sustainability
• Anyone curious about how AI actually runs behind the scenes

Learn more about CAST AI:

• Website: cast.ai
• Trust & Security: trust.cast.ai
• LinkedIn: https://www.linkedin.com/company/cast-ai/

Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT

If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.

Support your body against the invisible stress of EMFs with Leela Quantum Tech.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this special episode of How I AI, I’m live from Miami during Art Basel week, reporting from the Tech Basel Miami AI Summit in partnership with eMerge Americas.

This episode is a field report from the ground, pulling together the biggest themes shaping AI as we move into 2026, from open source infrastructure and autonomous systems to trust, storytelling, and real-world execution.

I start by sharing my key takeaways from the opening and closing keynote talks. The opening keynote focused on why the future of AI is open source, featuring insights from Clem Delangue of Hugging Face alongside leaders shaping the next generation of AI infrastructure. The closing keynote featured Cathie Wood, Founder, CEO, and CIO of ARK Invest, who mapped the exponential future ahead, including the rapid rise of autonomous vehicles and autonomous systems. 

From there, I share two live sit-down interviews recorded at the summit.

First, I sit down with Sherrell Dorsey, host of TED Tech, to talk about narrative as strategy, why trust matters more than raw computing power, and how storytelling remains the most powerful technology we have as AI becomes more ubiquitous.

Then, I’m joined by Bora Celenk, Co-Founder and CEO of 4A Labs, who brings the conversation back to execution. We talk about startup survival, validating ideas faster with AI, why founders must avoid becoming “just a feature,” and how small teams can ship real products in a rapidly changing landscape.

This episode connects the macro future of AI with the human realities of building, adapting, and staying relevant in 2026 and beyond.

🔥 Topics we cover:

• Why open source is infrastructure, not ideology
• How power, access, and policy are shaped by who controls AI models
• The rise of autonomous vehicles as a signal of broader AI operational shifts
• Why narrative and trust outperform raw computing power
• What it means to not become “just a feature” in the AI economy
• How startups and solopreneurs can validate ideas faster with AI

🔗 Connect & Learn More:

• Hugging Face: https://huggingface.co/
• ARK Invest: https://ark-invest.com/
• Sherrell Dorsey: https://www.sherrelldorsey.com/
• Bora Celenk at 4A Labs: https://4alabs.com/
• eMerge Americas (Miami, April 22–24, 2026): https://emergeamericas.com/
• Leela Quantum Tech for EMF support

🎙 Want event coverage or a moderator in Miami?

If you’re hosting a conference, panel, or founder conversation and want thoughtful event coverage or a moderator who can translate complex tech into human conversations, reach out. This is my world.

Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • How I AI Companion GPT

If you enjoyed this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps How I AI reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode of How I AI, I’m live from Biohackers World Miami, where I interview two health tech advocates working in the intersection of AI, performance, and personalized wellness.

Biohackers World is a two-day conference and expo bringing together longevity experts, innovative technologies, and a community exploring the future of health, wellness, and human optimization.

First, I sit down with David Korsunsky, founder of Heads Up Health, a platform that unifies fragmented health data from wearables, labs, and diagnostics into one clear dashboard so doctors and individuals can make more proactive, personalized decisions.

Then, I’m joined by Bill Hughan, Director of Strength Training at OxeFit, an AI-powered resistance training platform that uses onboarding insights and real-time progress tracking to deliver personalized strength, balance, and mobility programming.

If you’re hosting a conference, panel, or founder conversation in Miami and want event coverage or a moderator, reach out. I love this world.

🔥 Topics we cover:

• Why most health tracking fails when your data is fragmented across apps and portals
• How AI can help translate wearables, labs, and diagnostics into clearer action
• What “personalized care” looks like when a doctor can see your full picture, not just one snapshot
• How AI-powered strength training can adapt programs based on your goals, history, and progress
• The difference between data collection and actual behavior change

🔗 Connect & Learn More:

• Heads Up Health: https://headsuphealth.com/
• OxeFit: https://www.oxefit.com/
• Biohackers World (Los Angeles, March 28 to 29, 2026): use code BROOKEGRAM for 30% off www.biohackers.world/events
• Leela Quantum Tech for EMF support

 Ready to cut through the AI overwhelm?

• Explore all my resources in one place → https://stan.store/BRXSTUDIO
  Free AI Guide • 45-Minute AI Audit • AI Community • Custom GPT
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode of How I AI, I sit down with Dr. Samantha Carney and Dr. Daniel Hulsey, co-founders of Atlas Clinics, a modern chiropractic and brain health clinic using soundwave technology and AI-supported insights to deliver highly personalized care.

Both doctors came to this work as patients first. Dr. Sam after years of chronic migraines and post-concussion symptoms, and Dr. Dan after military service left him searching for solutions beyond medication and traditional care. Together, they’re rethinking how chiropractic, neurology, and technology intersect.

This conversation explores how AI is already influencing patient care, diagnostics, business operations, and the future of health.

🔥 Topics we cover:

• Why the atlas bone plays a massive role in overall health
• How soundwave and radiofrequency atlas adjustments work
• Using AI as a clinical and business support tool, not a replacement for expertise
• Where AI helps with pattern recognition, rehab plans, and data synthesis
• The importance of HIPAA awareness and human oversight in healthcare AI
• What’s next for chiropractic care as precision technology advances
• Why open-mindedness matters as health and tech rapidly evolve

🧠 Tools, Tech & References Mentioned:

• LLMs: ChatGPT, Grok
• Health & Biomarker Platforms: Heads Up Health, Betterness AI
• Techniques & Modalities: Radiofrequency Atlas Adjustments
• Related Episode: Dr. Akash interview on AI in medical research and diagnostics

🔗 Connect & Learn More:

• Atlas Clinics (Pompano Beach): https://www.atlasclinics.com/
• My personal Atlas Clinics testimonial: https://www.youtube.com/watch?v=EpznA67O-UU

 Ready to cut through the AI overwhelm?

• Explore all my resources in one place → https://stan.store/BRXSTUDIO
  Free AI Guide • 45-Minute AI Audit • AI Community • Custom GPT
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode of How I AI, I sit down with Kameron Monet, a lawyer, creator, and tech founder building tools at the intersection of law, AI, and the creator economy. As the founder of Social Docket and The Legal Tea, Kameron breaks down how AI is changing contract review, negotiations, and legal access for creators who are tired of signing deals they don’t fully understand.

🔥 Topics we cover:

• How AI supports legal and research-intensive workflows
• Balancing traditional platforms with modern AI tools
• Using automation to reduce cognitive load and context switching
• Where AI saves time and where it absolutely should not be trusted blindly
• Why operational clarity is the real unlock when adopting AI

🧠 Tools & Platforms Mentioned:

• AI & Research Tools: ChatGPT, Claude, Perplexity, LexisNexis or Westlaw
• Legal & Creator Economy Platforms: Social Docket, The Legal Tea
• Business & Finance: QuickBooks
• Social Media & Content Management: GetRella (social media management), Social Docket
• Content Creation & Editing: CapCut, Final Cut Pro
• Brand & Industry References: SheerLuxe (London fashion brand), SheerLuxeLab on Instagram (AI division)

Connect with Kameron: 

• Linkedin or YouTube
• TheLegalTea.com

 Ready to cut through the AI overwhelm?

• Explore all my resources in one place → https://stan.store/BRXSTUDIO
  Free AI Guide • 45-Minute AI Audit • AI Community • Custom GPT
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode of How I AI, I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades.

Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models.

Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, how they evaluate the answers models give back, and why this matters more than traditional keyword rankings ever did.

We also talk about how he personally uses AI to stay ahead: daily briefings, automated email prep, and on-the-go meeting insights along with how his team uses AI coaching tools to deepen performance and uncover themes after calls.

🔥 Topics We Cover:
• How AI is transforming the meaning of “organic visibility”
• Why brands need to understand how they show up inside LLMs
• Conductor’s approach to generating synthetic customer prompts
• How AI is supporting his leadership, communication, and team operations
 
This conversation opens up a completely new way of thinking about organic visibility, leadership, and the future of content discovery.

Connect with Seth:
Website: https://www.conductor.com/about/seth-besmertnik/
LinkedIn: https://www.linkedin.com/in/besmertnik/

Ready to cut through the AI overwhelm?

• Explore all my resources in one place → https://stan.store/BRXSTUDIO
  Free AI Guide • 45-Minute AI Audit • AI Community • Custom GPT
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.