The Storytelling Lab

How a Strong Brand and Culture Makes Your Brand Story Better with Mark Miller and Ted Vaughn


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In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success.


Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and expertise to the table. Their deep understanding of the crucial link between culture and brand success is invaluable for nonprofit leaders and staff members looking to enhance their organizational dynamics and brand resonance. With a passion for helping organizations communicate their stories effectively, Mark and Ted offer practical insights and actionable strategies that resonate with both beginners and seasoned professionals.


In this episode, you will learn how to:

  • Embrace culture and brand integration for nonprofit success.
  • Establish a strong culture and brand early on.
  • Discover the value proposition for engaging employees.
  • Gain insights from corporate world strategies to use in your business.
  • Unlock the power of storytelling in nonprofit communications.

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The Storytelling LabBy Rain Bennett

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